7 Steps to Double Your Instagram Following

In today’s world where the internet has become a necessity for human beings, and social media is overtaking every media, people are consistently engaging themselves in new social networking websites to get connected with friends, family, and new people. Social media has changed the way we communicate with each other. Before social media things were very basics and simple, but now with so many social websites like Facebook, Twitter and Tumblr we tend to use a specific website for specific sharing. We even got a separate platform for sharing our images when Instagram was founded in 2010.

Instagram Following

Instagram, when it started, was seen only as a picture sharing community which had no potential for social media marketing.  But if we look at Instagram now, we can see how it has changed and we can also see that Instagram is now one of the biggest social media networking platforms that offers an excellent way of social media marketing. If you are using Instagram and you are using it to establish your brand, then you have chosen the right platform. But if you want to run a successful social media campaign on Instagram you will need a big number of audiences following you.

Here in this article we will tell you seven steps that will help you boost your Instagram following in no time.

Establish a clear profile

The first step towards gaining followers on Instagram is to make a clear profile. While creating a profile and sharing photos or adding a description to your bio, make sure that you are being very clear and neat. Do not be all over the place, pick a suitable profile picture that is related to your Instagram account and that defines it. Then make sure that the description you are going to write in the bio is very specific and tells well about your Instagram account, also add a website link in the bio if you have any. In last make sure that you share related photos only use nice descriptions on them and you post consistently.

Make your own style pattern in your profile

If you want to gain followers you have to be different, you need to show why you are different and you will need to add creativity to your posts. You can establish your identity by choosing your own style pattern. You need to develop a theme to your account that will make you interesting and different from other Instagram accounts. For example, when you posts your pictures you add motivational quotes to it and that becomes your signature and people will sense your posts easily or you can create a similar theme for your images which could be a photo filter maybe or a photo frame. These kinds of things show that you have your own pattern of Instagram posting you are original and you are unique.

Use the right hashtags

If you are posting consistently on Instagram and your posts are not reaching as many people as you want or are not getting the response you wanted then you might not be using hashtags at all or maybe not using it properly. Hashtags are very important when you are posting on a social networking site like Instagram. In order to make your post successful and your hashtags work, you would have to be very precise about your hashtags. Pick the best or the hashtags that are most related to your Instagram account. Also, make sure that the hashtags you are using are trending well. So, if you choose the right hashtags it is guaranteed that your post will show better response and you will get a significant increase in your followers.

Use Instagram Video feature

As we know when Instagram was started it was just a picture sharing website and nothing more. But within the time the site has developed a lot and has improved so much that it is among the top social networking websites now. Within the introduction of Instagram stories and Video feature, it has attracted many followers. You can always use Instagram’s video feature to entertain your audience with creative videos. You can use videos for giving an insight on your Instagram or whatever business or personality you are promoting through it. And now Instagram has even introduced the live video feature as well, which is an excellent feature and you can address your followers live. So keep using Instagram video feature in creative ways and that will get you a lot of followers.

Be consistent with your posting

While using an Instagram account, which you want to have more following, you need to make sure that you are posting consistently. It does not matter if you are using Instagram for a personality or for business if you want to gain followers you need to be posting regularly. An Instagram account which only posts once in awhile or is not consistent at all will never gain a big number of followers. So you need to be very regular with your posting. Plan your posting before, you should be aware of how many times you are going to post in one day and at what time you are going to post also make sure you follow your theme. So, if you are an active user of Instagram and are posting consistently you will gain followers quickly.

Use Instagram stories to attract audience

The most recent feature that was added to Instagram last year was Instagram stories. The feature has changed and improved the application so much that it has now 600 million active users on it. The idea of Instagram stories was not much different than the idea of famous picture stories sharing website Snapchat. But with the exception of other features that Snapchat lacks, Instagram has beaten it and is now covering its markets shares as well. You can create interesting and creative Instagram stories for your Instagram account that will catch the eye of the audience. If you create interesting stories and the audience starts to like it, you will gain a lot of followers. So, use this new feature of Instagram to gain more followers and make sure that you are creating the best Instagram stories that are out there.

Use Vibbi to Grow Your Audience

Instagram followers are hard to gain and in order to get more audience, you have to work really hard as mentioned above and be very careful. All these ways are not easy and are time-consuming as well. But there is a way that is easy and does not take your time.

Vibbi is a website that allows Instagram users to buy Instagram likes and followers. You can buy as many followers as you like using Vibbi and you can settle it easily. Vibbi provides a very excellent service and it has proved effective for various Instagram users. Also, Vibbi not only allows you to buy Instagram followers but it also lets you buy Instagram likes and Instagram views. So, make your Instagram marketing easier by using Vibbi.

Social Media Metrics You Should Analyze On Google Analytics

As we live in a world that’s highly dependent on internet, digitalization has become more and more significant in every business, especially in the aspect of digital marketing. Social media is one of the many platforms that let people stay connected with one another. It is also an avenue to exchange opinions and various types of content.

New communities and networks are being formed, which leads to user participation and engagement. With that said, social media platforms play a big role in marketing and letting everyone know about a certain story or information.

Along with the right and timely promotions, it has the power to send and build traffic to your site. It’s up to marketers to take advantage of, and engage with people to let them know more about their company, products, or services. 

Social media metrics in Google Analytics

Most of the social media platforms have their own analytics features that allow you to monitor the engagements, not to mention the many tools available out there that can do the same for you. But Google Analytics (GA) is one of the most used and reliable tool for business owners and marketers in tracking activities as it makes it a lot easier to analyze everything in a single place.

Register for an account (it’s free!) and set up your website to start tracking. Once that’s done, you can start focusing on tracking the metrics from your social media marketing efforts. 

Acquisition > Social

This part gives you an overview of the traffic that comes from all of your social media platforms and determines which channels are doing well. It includes the content you link to in social media, as well as the content others are sharing from your site.

overview of the social traffic

  1. Sessions

Determines how many visits you are getting from social media networks. GA displays the number of new visitors and returning visitors, as well as the social media sites your content drives more traffic from.

By looking at this, it will help you rethink your strategies when it comes to promoting on social media. If, say, Facebook is driving the most clicks to your website, you might want to shift more time and energy to this network.

  1. Bounce Rate

Bounce rate is a good number to keep in mind, as it tells you how engaged your audience is while accessing your content. If they bounce almost immediately, the copy of the social media post might be at fault.

To keep a user interested and engaged, make sure that your content has links that would lead them to more content within your site. Always stay relevant as well and don’t carry away with clickbait type of posts.

  1. Pages/Sessions

This is the average number of pages viewed per session. It lets you know how many pages a user clicks into. You can easily see which pages receives more views and is most likely popular for users. Through here, you can drill down to the individual pages.

Look for the pages that have the best results and the worst. Compare both and see how you can improve the latter.

  1. Average Session Duration

Google Analytics gives you the average amount of time a visitor spends on your site. If they spend a couple of minutes on the page, it could mean that they are genuinely interested.

Here you can track which social media audience is engaged longer with your content, and adjust your strategy accordingly. 

Network Referrals

By navigating to Network Referrals, you will see the list of all social media networks as well as engagement and traffic metrics from each social network. This view is ideal for evaluating which social network has had the highest quality traffic. 

Landing Pages

Landing pages are, essentially, any page on your site that users visit. This section in GA lists pages that get the most attention with social media traffic. By carefully examining this page, you will see which pages your audience is visiting the most. This will give you an idea of what kind of content you may want to create more of in the future.

Conversion

This page shows the total number of conversions and the monetary value that occurred as a result of referrals from each network. Keep in mind that this will only be tracked if you have set up your GA correctly. Toggle from Conversions to Assisted vs. Last Interaction Analysis, to see how each network contributed to conversions and revenue. 

Social Media Plugins

Users are much more likely to share content if it’s easy to do so. Taken you already have social media sharing buttons on your site (you really should), GA will track the data. No setup is required to see Google+ +1 interactions in the report, but the additional technical setup is required to track other social plugins. In this section, you can track which pages your visitors like and on which social media networks they decide to share them.

Users Flow

It shows the initial paths that users from social networks took through your site. This view is useful, as it shows the whole user journey – from social to your site. See which social media network users come from, their starting pages, and the amount of interactions they have had on your site.

When you follow the report and see how people begin and end their journey, you can draw some conclusions on page quality. This is an excellent way to see what content users tend to navigate to.

Remember that as much as these reports are important and have impacts in monitoring and analyzing the traffic that social media platforms drive into your website, focus only on the necessary reports and data that is aligned to the goals you set and need to achieve.

The data you obtain from Google Analytics can definitely help you improve, maintain, or even shift your social media strategy.  If you are new to GA, spend more time researching or take some Google Analytics training to take your knowledge to next level and truly get the most of it.

Social Media Marketing vs. Traditional Marketing

For a long time, marketing was…well what you might expect: poster adverts, flyers, then TV advertisements and email marketing. Now Social Media is growing as a competitive new way of marketing directly with consumers. So between Traditional Marketing and Social Media, is one of them better than the other?

Types of Marketing

Is it easier for your business to use one type of marketing over the other?

Traditional: Traditional Marketing is seen to be structured and generally clear cut, with classic examples being print advertising campaigns, door to door marketing (cold calling) & telesales.

Social Media: Social Media, however, can be viewed as rather dissected, as it is split across a lot of different aspects. Things like status updates, blog articles, comments and shares are all separate statistics even though they come under the same heading.

#Direction of Communication

How direct is your company’s message to your consumers?

Social Media vs Traditional Marketing

Traditional: It’s been around longer, but Traditional Marketing has sometimes been called flawed by having undirected advertising. For example, one advert is sent out to many with few ways of specifically targeting audiences. Trying to find the right audience and place for your advert can be time consuming using traditional methods. However, it does reach a mass audience.

Social Media: Social Media is one of the key players in advancing technology, mostly by how it can be multi-directional. This essentially means both the consumers of your product, and your company can both be actively communicating with the use of comments, mentions and re-tweets.

Scheduling of Marketing

What kind of range to do you want for your scheduled marketing?

Scheduling Strategy for Advertisements

Traditional: Long ranged scheduling goes with Traditional Marketing. Most adverts and campaigns will be planned and discussed over and for long periods of time. This can make a more considered advert in the long run.

Social Media: Social Media is a lot more spontaneous and short term with its scheduling. Whilst this can sometimes be more obvious looking advertising, it does allow your company to remain up to date with rapidly changing trends.

Communications

How does your company’s communication change depending on the type of marketing you use?

Communications

Traditional: Traditional Marketing is known for considered or well-reviewed communication; essentially, it’s reviewed by a lot of people before it goes public. The forms too will usually be by phone, email or letter.

Social Media: By contrast, Social Media is quite fast and always public. Reactions and comments are instantly available to your consumers, and anyone can have access to read and comment on it. Being on a screen, it is in one form but available to many.

Availability 

How available are you to your consumers?

marketing availability

Traditional: While the advice is known to be well considered, the marketing behind traditional advertising is usually restricted to the working hours. The advert keeps doing what it’s there to do – make an impression – but direct support will be unavailable outside the hours of 8-5.

Social Media: In theory Social Media remains available 24/7. Reactions to comments and post are fairly instantaneous; however the employees in charge of the social media side will also go home at the end of the day. However tweets and posts can be pre-scheduled to go out outside working hours.

Scope

Can you specify a target audience with your marketing?

Traditional: Traditional Marketing can develop specific audiences to aim their advertising at. However, classical poster adverts are simply available to anyone to look at and traditional flyers or emails can seem impersonal. Huge events like ‘Buy British Day’ are usually designed with a large scope in mind – and to have a global impact.

Social Media: Social Media’s niche in marketing is being able to identify target audiences with relative ease. Being in direct contact with consumers and using computer search tools can identify relative audiences by larger criteria such as age, location and even interests.

Language

Does your company’s language change depending on your type of marketing?

Traditional: In Traditional Marketing the language is generally formal and legally ‘safe’. Because of the time it take to plan campaigns and the mass audience things like poster adverts are shown to, the language in the small print of marketing will have a lot of ready-made sentences.

Social Media: Due its appearance of spontaneous interaction with the public, Social Media marketing can have a ‘genuine’ or more of the moment feel to its language. Branding can also be included in Social Media language; for example by championing hashtagsrelated to your campaign or business.

Cost

How does your type of marketing affect costs?

Social Media Marketing

Traditional: Usually more money will go into Traditional Marketing; such things such as printing and distribution can take a portion of your company’s money. However this can also be seen as an investment in good quality for your advertising.

Social Media: It’s generally agreed that Social Media is low costing depending on which area you want to take advantage of. Simple things such as creating accounts and postings are free, but adverts on social media platforms do cost. However it appears to be significantly cheaper than classic printing.

Building Data

How effectively can you build data?

Traditional: Attracting consumers can take longer with Traditional Marketing due to having the classic one advert to a mass audience. However, having built a loyal base, feedback and details can be given more willingly by consumers who know your brand.

Social Media: Due to having instant access to consumers by using Social Media, it can be quicker to throw out a call for feedback online. However, being a public platform, few consumers will have good quality information on their public profiles so traditional feedback techniques might also be needed.

Conclusion

It’s clear that there are both pros and cons to both Traditional and Social Media marketing. Whilst both techniques have different methods, they are essentially aiming to do the same things. Which means it comes down it each individual business to decide which marketing technique, or even both of them, can best serve their company’s interests.

Mark works in the PR & Marketing industry and enjoys reading such topics as branding and social media marketing.

Content Marketing and Social Media Nexus Benefiting Brands

SEO, as we know it, is a B2B process. Nobody goes to a retail outlet expecting to buy an SEO package. The buyers and sellers are both businesses. True, DIY SEO has been a phenomenon for a while, but nine out of ten clients are still interested in hiring a company or, at least, freelancers.

Content marketing and B2B

Content marketing has been encircling the B2B vertical for a while. The circle is yet to complete, and will complete over time. Maybe this year itself because content marketing now allows quality scaling, which is essential to gauge ROI outcomes for a B2B campaign.

Search engine optimizers taking note of this are excluding the unnecessary marketing workarounds from their SEO packages.

Is it helping them? The answer is yes. See below yourself:

B2B Content Marketing Infographic

Figure 1

Source

Figure 1 shows buyers are becoming better informed about what a digital marketer can offer. Yesteryear’s marketers often deliberately kept them in the dark. The reason? If clients figured out web directory submission or social bookmarking won’t help in ranking, they’d have stopped paying for those a long time back.

The interaction between two equally informed individuals is a productive interaction. Content marketing is creating the space for such interactions in the B2B domain.

Social media for B2B

Now, let’s discuss the importance of social media for B2B.

B2B brands were earlier hesitant about using social media for marketing. But the mindset has now changed. A research done by Accenture Digital and SAP Hybris shows B2B clients crave for personalized engagement just like their B2C counterparts. Because social media accounts for the majority of engagement, not making their campaigns social can stop B2B marketers from reaping the benefits.

For anyone who might doubt this, see below:

B2B Social Marketing

Figure 2

Source

Figure 2 is an infographic created with the help of several case study findings. The infographic shows social media has the potential to dominate the B2B marketplace, similar to the B2C marketplace.

Content social nexus

In the last two paragraphs, we’ve discussed content and social media separately. It’s time we link them up to get the most out of a social campaign. There’s an overlapping area where social media and content influence each other.

You see status update, pics, videos, slides, messages, pinboards, etc. All these are content. A microblog is content. A picture qualifies as content. An explainer video is content. No matter what social marketing strategy you apply, content always has to be its part and parcel.

Basically, social media is like a photo frame. Content circulating across social channels is the photo that fits the frame.

Content customization

Customizing content so it suits a variety of leads is a leading trend that we can observe in the B2B industry. Customization of content owes to factors like the social channel, the brand’s reputation, the niche the brand belongs in, etc.

If the channel is Pinterest, then the content should be a pinboard with beautiful pictures on it. For LinkedIn, the content is an insightful blog, published on LinkedIn Pulse.

Thought leadership

Social media allows you to flaunt your expertise and create a thought leadership position for yourself, so others in the industry value your thoughts and look at you as an influencer. But again, social media alone cannot get you going. You need the social media-content-nexus to achieve the stature.

LinkedIn and Slideshare

The two are among the platforms that help you in the pursuit of thought leadership. Through blogging, you can connect with leading industry figures on LinkedIn. Articles on LinkedIn Pulse can trigger a remarkable level of engagement.

See the image below:

LinkedIn Pulse Article

Figure 3

Figure 3 show an enormous level of engagement in a blog published on LinkedIn. The post got over 2 million views, 27K likes and more than 7K comments. The author Dave Kerpen sends out the message to influencers in his industry that he’s a thought leader.

In 2013, Forbes published an article explaining why Slideshare is the quiet giant of B2B marketing. Sadly, the article brought little change; B2B marketers and advertisers continued to under-utilize this platform. Slideshare adds a social quotient to otherwise boring white papers. Some saw it as the resurgence of white paper when the content format was losing value.

The slides have .ppt extension. You can create them using Microsoft PowerPoint or OpenOffice Impress (If you are on Linux). The content has to be crisp, concise yet informative. Slideshare gets more than 3 billion views every month with 10 million+ presentations, which can give brands visibility and create engagement, so they build a thought leadership position for themselves.

Evolution of B2B

Social media and content are two formidable allies, and together they can drive visibility and exposure to a brand, which finally lead to sales. As new experiments will take place involving content marketing and social media, branding will evolve, forcing marketers to devise new strategies.

What do you think of the article? Would you connect your social media strategies with content marketing? Let us know in the comment section

 

Evolution of Social Media – The New Trend Of Digital Marketing

Today social media has become the integral part of modern society. There are many social media sites available to share photos, update status messages, upload videos, audio calls, meet new people and connect with old friends.

evolution of social media

Though the history is unclear, dating sites should be considered as the first social networking sites online. They allowed users to create profiles (usually with photos) and to contact other users but the purpose was only for dating.

Six Degrees launched in 1997 was the first modern social network which allowed users to create profile and to become friends with other users.

Started in 1999, LiveJournal become a different approach in social networking.

Founded in 2002, Friendster was the first modern and general social network site that gave access to people to become friend and share private messages.

Hi5 is one of the modern-day social networking platform which currently having more than 60 million active members.

LinkedIn was founded in 2003 and is one of the first mainstream social networks devoted to niche based business professional and entrepreneurs only.

MySpace was founded in 2003 and by 2006 grown to become to be the most popular social network in the world.

In 2004, Facebook started out as a Harvard-only social network site where eventually  it reached everyone by 2006 and in 2008 became the most popular social networking site, surpassing MySpace. Today the number of member in Facebook is the bigger than the largest country on earth.

Instant Messaging Apps

It is very amazing to see the transform in the digital communication that adopted the latest digital trends and innovative approaches like instance messaging apps. Though it’s difficult to pin down the beginning of social media and instant messaging, it can be taken as an evolution in the course of time. The phrase “instant messaging” entered common usage in the early 1990s, but the concept actually dates back to the mid-1960s.

Recommended Article: 

Instant Messaging Apps – New Avatar in Digital Marketing

Digital Marketing in 2016 – Digital Marketing Trends to Watch

In the 1970s, programmers in the universities worked on peer-to-peer protocol, allowing educational institutes and research laboratories to establish a simple medium of communication between users.

Until the mid 20th century, messaging was either chatting using a chat application on your computer or text messages through the mobile phone. But the increased popularity of instance messaging and social network merged the online behavior with constant mobile access that cleared the path to build no-cost alternatives of texting messages and over time that grew into full-blown social media portal for group communication and share.

In 2000, Jabber came to limelight that acted as a single gateway for users to chat with friends in AIM, Yahoo and MSN.

Skype founded in 2003 provided access users to communicate with others through video, voice and instant messaging which is absolutely free and convenient to use.

In 2005, Google released Google Talk, an instance messing service that includes text-based messaging, voice calls and video conferences. Currently they have replaced Google talk with Google Hangout.

Communication at an ease took up momentum and digital podiums gained thrust at a faster rate. The significant assessment of social media and private messages came into limelight with the digital media’s fruition and various marketing tactics.

How Explainer Videos can Help and What You Should Know About Them?

The most popular videos on YouTube get millions of unique views; people watch them, bookmark them, save their links, share them on their social feeds.

They do it all because they find the videos attractive.

But being attractive is not enough for a video, it needs to be informative too. How much information a video contains determines whether it’s a shallow one or covers a serious topic.

An explainer video is both attractive and informative

Their importance has skyrocketed lately.

Today’s digital dynamics is in the background of this rising importance, and undergoing quick changes. The rapid nature of this change has placed the dynamics almost on the brink of becoming mercurial.

Tomorrow, you won’t be able to rely on today’s marketing techniques.

Explainer videos are one of today’s trends, but will they continue to be relevant tomorrow? Or give way to something new? And how did they actually evolve? Above all else, what an explainer video really is in the first place?

Keep reading to get the answers.

What is an explainer video?

An explainer video blends information and entertainment. In a sense, it captures the essence of another recent fad called “Infotainment.” The message that an explainer video delivers is brief and concise; The video being engaging makes it smooth for viewers to consume the message.

Example: You want to know the ABCDs of the share market and land on a video that wonderfully explains it with the help of graphics and animation. You get a hang and close the tab on your browser appreciating the handy work of the video maker.

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A powerful marketing tool

I doubt you can come up with a better marketing tool. You can wrap everything, including the requirements and the best practices of today’s digital marketing inside an explainer video.

When unwrapped, the video produces information, packed with entertainment that delight the viewers and compel them to keep coming back to your site. Dedicated visitors are what every site aims at, and an explainer video can fetch you that.

Highly user-friendly

Explainer videos deliver users what they want; information that don’t bore. A powerpoint presentation or a white-paper might bore you to death, but a video won’t. The sound and the visuals will treat you completely differently. And the accompanying information will prevent you from digressing.

In one word, explainer videos are good at balancing out things. Imbalance troubles users, and balance entertains them…oops, infotains them. Apologies.

Types of explainer videos

The typification is done based on the content format. A 2D animation video presents the content in a way that’s different from how a video with only moving texts on the screen and a voice in the background presents it.

Following are the major types:

  • Music only videos.
  • Testimonial videos.
  • StopMotion videos.
  • Animated screenshot videos.
  • Video infographic.
  • Whiteboard videos.
  • Moving typography videos.
  • 2D animation videos.
  • Live action videos.
  • 3D animation videos.

Don’t expect any of them to be under $500. Some of them can even cost you an arm and a leg. A StopMotion video, for example, can cost you around $15K whereas a live action one featuring professional models may fall between the $40K and 50K ranges.

Insider tips

Keeping some insider tips in mind can help you create a top quality explainer video. The tips are pretty easy to grasp, and you can implement them with ease:

Keep the video simple. It should narrate a problem, introduce a solution and describe how the solution works. The shorter the video, the better. There’s no point in making it unnecessarily long. Users detest such manipulative techniques, and you should refrain from them.

Don’t beat around the bush. Get down to the business quickly. Getting straight to the point will present you as a bottomline professional, the sort of people, users prefer interacting.

Script Structure

An appealing video has an organized script. Besides graphics and animation, its quality largely depends on the script. The script needs to address a relevant problem in the beginning, and then proceed to describe how a product/service delivered by a company can solve it.

We can break a powerful script down into following parts:

  • What
  • How
  • Why

By acknowledging the problem, the script triggers audience engagement. Even if it’s a twenty minutes long video, they’ll still watch it with all their attention because they’ve already gotten the hint a solution is underway.

The “How” part is the meat and bone of the video. The audiences will put all their attention on it. Nevertheless, offering information alone is not going to help. You need to present them in an engaging manner.

By the time you’d reach the “Why” part, most audiences will lose interest, because this part is important for you, not so much for them. At this juncture, your persuasive skill will matter. You need to persuade the audiences so they buy from you, not from your competitors.

Create a killer explainer video

A bit of hands-on can give you an edge. No matter how many blogs you read on explainer videos, until and unless you create one for your brand, upload it on a video hosting site and measure the level of user-engagement yourself, you won’t get a hang of its effectiveness. Time is running away, don’t waste it, create an explainer video today and tell us about the experience.

What do you think of explainer videos? Do you agree to the points we mentioned in this article? Tell us in the comments below.

What Is Social Media Marketing?

Social media marketing – You may have heard about this many times, especially in the area of online businesses. It isn’t a totally different concept from search engine optimization in fact; effectual social media marketing efforts on the part of businesses will result in better SEO of the company and in turn will reflect in the success of the business.

Using the potent power of the social media for the purpose of Internet marketing is just another step in the overall concept of SEO. Every business owner must posses the knowledge of smartly implementing the tactics of social media marketing to stay ahead in the race of getting at the top of the different search engines’ ranking.

Now first let’s discuss what social media marketing is?

Social media marketing is a process of social media marketing for business.jpeg 475×737driving traffic, getting better conversion through the use of top social media sites like Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, etc. If you will notice then social media and search engine optimization are both closely related.

The social media sites are type of an online platform which people use to connect with each other, share their updates with the world. This has also proved to be an ideal platform to connect and directly interact with customers for businesses. This has undeniably become one of the most effectual ways to establish a relationship with your customers.

You cannot deny the fact that various social media sites have become an integral part of today’s modern lives. Whatever we do, no matter how busy we are in our hectic schedules, we don’t forget to check our social media accounts to stay updated and connected with the world. It has become a routine in our lives.

Busy people may not sit and search online or may not have time to look around, but they always check out the social media sites. This way, businesses can reach out to their customers in a more effective manner than they could have possibly achieved otherwise through any other way. Managing your brand and improving its effect becomes easier through the use of social media.

Creating brand awareness and maintaining a consistent image of your brand can be easily done through various social sites. You just need an active social media marketing strategy to come out with flying colors in making your business successful.

These social networking sites also help the businesses to identify and understand their target audience. Each platform has a unique setup, a unique method to reach out to your customers. Make sure to use the power of each of these platforms to garner more success for your business.

The Best Social Media Marketing Strategy

The Best Social Media Marketing Strategy …complicated.

There’s no doubt that successfully marketing your business on social media is difficult. But there are steps you can take to make sure that your business gets back on the right trajectory.

Part of any good social media strategy is the setting of realistic goals. In fact, marketing has always been about setting goals and then trying to achieve them. But what are your goals are in the digital space?

Suppose traffic to your website has fallen. Then in this scenario, you’ll want to focus on marketing techniques that will drive traffic to your web page. Alternatively, if you find yourself losing customers, use social media to support and engage your clients. If nobody knows who you are, then you want to use social media to create meaningful content that people can actually relate to. This doesn’t mean bombarding them with emails and promotional material. It means engaging them so that they want to come to you.

Social Media Marketing Strategy

Once you’ve identified the area that requires improvement, the next step is to get disparate departments involved in the effort. When it comes to social media marketing, everybody needs to be on the same page. This means that your social media effort across your business needs to be integrated.

Obviously you want to use social media for sales. But it’s so much more subtle and relevant than previous forms of advertising. Just put a post up on facebook at an opportune moment that introduces a common problem. For example, you could ask, “Wouldn’t it be great if you could sync your appointments software to your Google calendar?” People will respond and think to themselves, “well, yes actually, it would.” Then you could go on to say how your business can help do them this.

People are likely to engage with a post like that and share it with other people who they think might have the same problem. This could not happen with cold calls. And it rarely happens with spam emails.

The other major part of your strategy, if you’re failing to keep customers, should be to use social media as a customer service outlet. By publicly addressing concerns customers have, you can create a great impression. In fact, if you can turn around a customer complaint on social media, it shows future customers that you really care about their satisfaction. More so, in fact, than if the complaint had never been raised.

Make sure that you choose the social media platforms that will add the most value to your particular enterprise. If you’re in the business of selling tickets to an event, Twitter is a great way to keep people updated. If you’re a hairdresser, use Instagram to show off your best cuts. If you’re involved in selling to other businesses, use platforms like LinkedIn to communicate your message.

Finally, produce great content. This can be in the form of how-to videos or behind the scenes documentaries following your business. You could also offer guides, especially if you know people often don’t take advantage of everything your product has to offer. Keeping your social media strategy at the centre of what you do is one of the quickest ways of generating new business.

Facebook Facts 2014

facebook facts

Here is the list of interesting facts about Facebook:

  1. Launched on the Feb 4 2004, FACEBOOK has become a global phenomenon with 1,310,000,000 monthly users including 680 million of them on mobile devices.
  2. In the year 2007 Facebook did a major redesign to its home page. They placed legendary actor Al Pacino’s partly visible face behind a cloud of binary code.
  3. Facebook first sold its stock to the public on May 18, 2012 with the initial share price of $38.
  4. The first corporate partnership for Facebook came on May 2006 with Microsoft, Intel and Apple
  5. It was Sean Parker who transformed Facebook from a college project into a real company. Parker changed the site’s name from TheFacebook.com by acquiring the domain Facebook.com for $200,000. Furthermore, it was Parker who insisted that the site add its most popular feature: photo sharing and clean layout.
  6. 1 in every 13 people on Earth is on Facebook, 42% male users, 76% internet users are in U.S and 70% of Facebook users are from outside USA.
  7. 73% of users in the U.S. have incomes above $75,000 (compared to 17% on Twitter, and 13% on Pinterest).
  8. Every morning, 48% of 18-34 year olds Americans check their Facebook account.
  9. Approximately 7.5 million sites contain the Facebook Like or Share Buttons.
  10. California is the most social state with 15,267,160 users. Texas is second with 9 MN users and New York comes in at third with 8 million.
  11. The average person spends between 18 and 20 minutes viewing their Facebook account. Where Relationship/Got Engaged/Got Married are the most common events added in the timeline followed by travelled etc.
  12. Originally, the developers wanted to call the “Like” button the “Awesome” button.
  13. The five most popular brands on Facebook are: Walmart, Target, Amazon, Samsung Mobile USA and Subway.
  14. Facebook is blocked in china since 2009, but it is estimated around 95 million Facebook users are in China where 29% of the total Facebook users log in from Asian countries.
  15. 1 million links, 2 million friends requested and 3 million messages are shared in every 20 minutes.
  16. 150 billion friend connections, 1.13 trillion likes and 250 billion photos uploaded on daily basis

Shocking Facts

  • Every day around 600,000 hacking attempts are made to Facebook accounts
  • It is believed about 30 million dead people are on Facebook.
  • A third of all divorce filings in 2011 contained the word “Facebook”
  • Iceland used Facebook to rewrite its constitution!
  • URL automatically directs to Mark Zuckerberg’s wall when “4″ is added to the end of Facebook url.
  • Anyone who can hack into Facebook is paid with $500.
  • You can change your language on Facebook to “Pirate.” All you have to do is to go into “Account” and then “Languages” and find “English (Pirate)”.
  • A study by Columbia University says 83% of prostitutes are having a Facebook profile and  25% of their client are through Facebook.