Believe it or not when it comes to web designing, choosing the appropriate colour combination plays a vital role. Unfortunately, this element is often overlooked upon during web designing. According to psychologists, humans are susceptible on a subconscious level to colour impressions and around 60% of the approval or rejection of a website is connected to this fact.
That only implies that choosing the colour scheme of a website could either have a positive or negative impact. If done properly, it can encourage the customers to stay longer. The longer a visitor stays on the website, the more chances that he will be influenced into making a purchase or meeting the desired goal behind the website.
The Importance of Colour to the Human Mind
Another reason that the colour scheme of a website is important is because it’s connected to the human mind; in a sense that colour expresses messages, creates ideas, generate certain emotions, and spark interest.
Likewise, certain colours also have a universal significance, such as the colour red for warning and the colour green for go. If these colours are combined, then another impression would be made– that is, it’s the colour of Christmas. On the other hand, bright colours are usually connected with happiness, and dark colours for sadness.
Choosing the Right Colours for a Website
Any Manchester website design company will tell you that choosing colours for a website is more than picking your favourite colours. Basically, one should select the colours that could potentially strengthen the website and branding of the business.
It’s also important to note that there are some colours that look attractive as is, but otherwise when combined with another colour.
Colour combination is not as easy as it may sound because it’s a combination of both science and determining how colours work when combined. As an art, you should be able to depict what the colour symbolizes and how it is assessed emotionally, and internally. Through this, achieving the correct colour combination for a website becomes possible.
It Affects the Visitors’ Mood
Another reason why proper colour scheme is important for a website is because, aside from delivering the message, it can also affect the visitors’ mood that it can influence him with the decisions he’s going to make while browsing the page.
Usual Colour Scheme for a Website
- Yellow: It’s a colour that makes a web page appear brighter, but it shouldn’t be overused either.
- White: A great background for a business website as it makes the page appear professional.
- Red: It’s one of the colours that’s quite tricky to use for a website, because if not properly designed, it could be irritating to look at.
- Black: Just like grey, when black is used with other colours, it blends smoothly, making the page look attractive.
- Pink: For those whose main target are the younger females, then pink is the perfect choice of colour.
- Orange: Food and nature websites often use this colour because it makes the food look more palatable and it also gives a better view of the environment or nature.
Choosing the right colour scheme is very important for a website. Wherein, consistency of colours should be practised often, but it shouldn’t be limited to that. In order to ensure that you’re using the right colour, do some research and know your target audience.