Content marketing is a tricky business, content has the power to single-handedly drive the audience towards your website and ultimately to your products or service. But, make no mistake; the same content can drive your audience away pretty fast if it is not engaging, interesting and explicit. If your content is real, informative and interesting at the same time, it can work wonders for your website.
Believe me, when I say that Google and all the other major search engines will absolutely love and adore you on the basis of your content. If you cannot pique the interest of your audience and hold it for a long time then you might as well say goodbye to content marketing forever. Okay that was a little harsh, but truth nonetheless.
Boring content is well BORING!
There is absolutely no place for you in the search engine optimization if your content is not competent enough. This is a real headache for many business owners who look to publish and market their content and draw in the customers. Moreover, the new Panda algorithm of Google are giving much importance to the content which has added to the overall importance of what is getting viral and published and this is going to say forever.
As someone who is pretty obsessed with good content, I suggest to make your content as engaging as possible whatsoever. One way to achieve this invincible is by putting emotions in your content.
Emotion is the key baby!
Science has proved it that human emotion is the major force behind driving human action and behavior. If you want your audience to pay attention and come back to you again and again, then you have to do more than just giving information. Just capitalize on one of the most powerful factors that actually impacts human behavior and that is use emotions.
Look at the facts, the most popular YouTube channels, the most visited websites have one thing in common – content that connects with the audience emotionally. This is seemingly working for many and people have even vouched for this. From bloggers to content writers, everyone perceives the power of content that is full of emotions.
The use of emotions is effective as long as you don’t overdo it and do it right. Reaching the right people with your message is needed to have the desired effect. For this you need to identify your target audience and direct your content towards them.
Be direct, be funny, and be compassionate
Someone wise once said that we should never underestimate the power of human emotions. I can’t really recall that someone’s name, but that’s not the point here. The important thing is to have a little compassion and empathy towards your audience. Make them feel the emotions you want them to feel through your content. Only then you will have them all ears to you after which you can give them your message. But just being compassionate won’t do, be a little funny, having a little sense of humor didn’t kill anybody and won’t kill you, trust me.
When you are funny, people will listen to you because you have piqued their interest. Speak to your audience directly, but always remember to address them as one which is the symbolic Buyer, of course.
Ask questions because not everyone does
The best way to connect with your audience emotionally and drive some response from them is to question them, make them think, make them question in turn! Ask them about their experiences or any hot new discussion that you know they want to discuss.
A little healthy debate won’t do any harm right? But, this way, you have successfully engaged your audience’s attention in your content. You will be surprised by your reader’s responses and may find some new topic ideas to write about. I cannot tell you how many times bloggers appreciate their reader’s comments because that has helped them keep their content fresh and interesting.
Finally, I have to say that
Content marketing is a dynamic area that needs so much from you to keep it fresh and engaging. Just make sure that the information you are giving out is unique and no one else, not even your competitors has that information. Unique and original content has its own charm and power. People will always come back to your site if they find information that they haven’t found anywhere else.
These tips are just the tip of the iceberg in the dynamics of content marketing. I am sure you may have used these tips or even some different ones for you. Let me know how that worked out for you. Hoping to hear from you!