As expected, to keep Google searches secure yesterday the search giant announced that they are no more offering the paid search keywords data for the advertisers. But Adwords & Webmaster will keep their keywords data and advertisers are still be able to access the detailed search terms report in AdWords and Search Queries report in Webmaster tool.
In a blog post, Google announced “Today, we are extending our efforts to keep search secure by removing the query from the referrer on ad clicks originating from SSL searches on Google.com.”
The result will be hardly affect to the direct Adwords users but the third party Google partners have to make changes to their systems and operations. Until now, AdWords advertisers had full access to keyword data, whether it’s through Google itself or through one of the third party tools using the API for this data.