Google proves it once again that they are always one step ahead of other internet companies by introducing Gmail Shelfies on the April Fool’s Day. The concept behind Shelfie is quite enthralling as it is based on mockery of today’s self-obsessed netizens.
The word Shelfie is an acronym of shareable selfie. Internet users regularly post and share selfies on social networks. Last month when Ellen DeGeneres posted the Oscar night selfie on Twitter, it received a huge number of views within such a short time that the microblogging network’s server got jammed.
Google must have taken note of all these and thought of ridiculing the selfie culture. The gmail background is a custom theme; gmail shelfie makes it shareable with other gmail contacts. So one gmail user could view the custom theme of the other thanks to Shelfie.
On Wednesday, when users log on to their gmail accounts, they see an offer from Google which reads, “Introducing Shelfie: selfies with personality”. Below is the screenshot of the shelfie notification along with the image that popped in front of users;
Selfies are normally personalized. A selfie of a user conveys not just his expressions, liking and disliking, but also his personality traits. That’s why Greg Bullock of Google wrote in the company’s official blog that selfie custom themes are quite popular as they bring out personality traits of a user. With the new shelfie, Google believes the gmail custom theme feature would get even better as it eyes at increased personalization.
Bullock wrote in the blog, “As the pioneering platform for selfies, Gmail is committed to being at the forefront of innovation in the selfie space. And we think it’s a tragedy that your handsome hair, luscious lashes and beautiful brows have been trapped in your own inbox. Until now, that is. Today, we’re proud to free your selfies by launching Gmail Shelfie, the SHareable sELFIE.”
The gmail shelfie in many ways resembles the custom caller tune feature, offered by telecom companies. A cellphone user could decide what tune/music his friends could listen to when they give him a call. In case of shelfie, sharing is required instead of calling.
Google has also announced (April Fool’s Day 2014)Pokemon challenge, another fun way to lampoon the Pokemon lovers. Google published a video that presents the challenge before users to find the best Pokemon master, hidden in Google Map.
Google called it the Pokemon master challenge.