Whether it is offline or online, we all need to pay attention to build reputation, but still there are a lot of misconception about online reputation management and many business have literally no idea on the impact of on online reputation on business and sales. Online Reputation Management for business is really a very complex thing to understand unless and until they are into such a situation that damages their reputation.
One thing for sure, negative reputation have adverse effect on your company’s sales funnel. So to recover from a bad online reputation, it is important to tackle it without wasting any time at all. Otherwise you would be forced into a disagreeable and costly situation that will ruin everything you have. But with so much information available online, there are chances users will forget the bad news about your brand. However, you need to take quick and smart steps to ensure your negative image is replaced with a enhanced and positive one.
In this article here, I’m going to explain the most important and proven ways you can save your online reputation, especially when you need them immediately.
Find it early on the SERPs:
If any negative news is circulating, search engine result pages are the first place you will find them. And that is where you need to tackle them immediately. All you will need identify the keywords for which the negative posts are appearing. This will help in glossing over the negative with the much more positive news; you have to optimize the same keywords with a more positive post to help create a positive image of your brand.
Social Media Profiles the best Option:
Anyone who has been into digital marketing knows that Social media is one of the best as well shortest ways to build custom audience and followers. That also helps your website rankings high up in the SERPs out ranking the negative reviews/comments. Use the same keywords for which the negative post are appearing for creating positive social media posts in powerful social media profiles like the Facebook, LinkedIn, Google Plus and Twitter. To make the campaign even more effective, connect all the social profiles together.
Connect your Social profiles to Blogs and Articles:
Blogs and articles are powerful tools to reach out to your target audiences. When you share your articles or blogs in different domains, or when readers share them in their own blog site, you have the chance to widen the reach along with the social profiles that you have attached. This ways you can reach the target audience more easily and more effectively. Not to mention, this will also help you rank better in the SERPs.
Address the Negative News Head-On:
If there is some negative news circulation about your company or product (by a disgruntled customer who want revenge or just for 15 minute of fame), instead of trying to gloss over, address it as it is. If there was really a problem with a product or service, use your blogs and most importantly use your social media profiles to interact with your customers and explain the problem. This will help in restoring the faith back in your company. Tackle negative news with figures and facts to support your claim.
Online reputation is something that is not built over night, but a single negative post can ruin your efforts of years. The best way to tackle online reputation damage is to address it as quickly as possible with the best digital marketing tactics.