Howdy, DigitalVani Fans,
Welcome to another awesome article posted here!! Today I will help to teach yourself SEO. Hope you are going to enjoy it here… Is that motivating?
If not yet, let me reveal the things you will learn here are:
- How Search Engines Work
- Blogs You Need to Read for SEO Updates
- Basic On-Page SEO
- SEO Tools to Use
- Google Webmaster
Now it seems you are interested to learn further…..
Welcome to the SEO world!………Teaching yourself SEO may be a challenging job but not impossible at all. A a stet-by-step guidance will help you to get started.
Being a Search Engine Optimizer for last 10 years, I had to train myself on everything and anything on SEO myself. Back then there were no colleges or courses available for digital marketing. But today there are so many options available to learn SEO. So it is pretty much easy to learn SEO.
But you can’t depend on the classes to learn SEO alone. Classes can be a great introduction, but if you really want to explore the in-depth SEO you have to think beyond classes and switch on to Do-it-Yourself mode.
Here is how to start…….
How search engines work.
Before you start dig dipper into the search engine optimization concepts, let me make you understand how search engines work.
Search engines have basically 2 major functions such as crawling and indexing. Search engines are like answering robots. The crawlers crawl the internet to find latest information where the indexer converts the information into data and keeps the data safe with them for further uses.
When a person do an online search, search engine searches the indexed data and returns the answer (here websites) to the query, but only those results that are highly relevant and popular among all the information available in the system. For that search engines have complex algorithms to determine the relevancy and popularity of a data to be shown for a particular search query.
I already have an article published earlier about the different steps on how the search engines work. You can follow the link to read it in details.
- How to Build a website for Small Business?
- Search Engine Optimization Tips for Small Business Websites
- Importance of Community Involvement for Small Businesses
SEO blogs to read- Build a list
Reading is the foundation for all learning. I have worked with many digital marketing organizations for last 10 years and with all my experience, I have concluded that the most important thing to stay update is to read, read and read…. Without good reading skills, you can’t learn the things.
SEO is a most consistently evolving industry. For this reason, to gain a detailed knowledge on SEO you will need to make a habit of reading, reading the best SEO blogs. Luckily, there are a lot of experts who run really great SEO blogs that can help you keep on top of the ever-changing SEO industry.
Here are some blogs you should add to your reading list now. I would suggest you to read these blogs at least once a day to find a lot of updates and tips on SEO.
- The Google Blog
- Search Engine Land
- Search Engine Watch
- Search Engine Journal
- Point Blank SEO Blog
- Content Marketing Institute
- DejanSEO blog
For beginners, there’s no other better resource I would recommend to follow than The Beginner’s Guide to SEO from Moz. You can read the entire guide once and you’ll know more than anything about SEO.
The basics of On-page SEO
Well for non-technical person the on-page SEO is the most difficult part to learn as it requires certain amount of knowledge on fundamentals of HTML coding, web designing and development. But again this is not impossible at all.
This part of the search engine optimization is very important to understand because this is actually the most important attribute in search engine optimization which can be seen and controlled within the website itself.
On-page SEO refers to what search engine crawlers see in your website or webpage to list it in organic search result. Basically it deals with the coding structure and content of the website. The On-page elements for SEO include the following:
- Content optimization
- Meta Tags
- website URL structure
- Alt Tags for images
- Internal linking in the website
- Site architecture
- XML & HTML sitemaps
To learn more about On-page SEO, check out this comprehensive guide.
Learn the basics of off-page SEO
This part of SEO is a set of techniques that are used to increase the number of back links pointing to words any website. Or you can describe it as the all the things that are done outside of the website to get the high rank for the keywords such as article submission, guest post submission, directory submission, bookmarking submission, classified ads etc.. The factors for the off-page activities revolves arrong
Off-page SEO mostly revolves around back links and the factors include anything that affects your search engine visibility outside the website.
Here you just need to understand what’s involved in off-page SEO. This article from Search Engine Land lists all the off page SEO factors to learn.
Here is the list of most important off-page factors listed:
Search Engine Submission, Directory Submission, Social Bookmarking, Article Submission, Blogging Marketing, Photo Sharing, Video Marketing, Forum Marketing, Answer Questions, Business Reviews, Local Listings & Press release, Social Networking Sites
Put what you’ve learned into practice
Keep in mind, learning SEO form articles and blogs are much like learning driving form a book. As your start your SEO, you will find platy of situations where you will need the practical experience to find a solution for the problem. There’s a pretty big difference between reading about a subject and putting it into practice!
If you really want to learn SEO, it is not enough to just read a book or the suggestions given by others. Instead, you have to implement the techniques on your website and measure the impact of the performance.
Moving Toward Expert Level SEO
The in-depth SEO experience includes Meta tag optimization, optimize the page load time, content optimization, blog posting, link building, content writing, content optimization, keyword analysis, anchor text analysis etc. By investing a few hours in a week, you can easily move toward to becoming a SEO expert yourself and then you can optimize your own website.
Apart from the technical skills an SEO experts also require skills such as analytic and creative skills. Where technical skill help a person to understand how websites are built and configured in terms of SEO, analytical skills help to deal with date to diagnose the problem and find the solution. Creative skills are totally personal and essential for creation of the quality content, build user engagement, convert visitors to customers, motivate other webmaster to link your website and design a perfect landing page for the visitors.
So to be an effective and expert search engine optimizer all you need to know your strengths and find the best ways of dealing with the issues related to your website for better ranking.
There is no substitute for digging in and getting hands-on experience through trial and error. So Never stop learning and keep practicing.