Mention the phrase ‘search engine optimization’ to somebody twenty years ago, and you’d be met with a blank stare. Flash-forward to now, and SEO has become the biggest tactic in developing and growing the online presence of companies.
But why, and how? It’s largely down to the fact that SEO is easy to learn, and hard to master. Even a beginner can do some reading up on basic keyword usage and backlinking. This allows everyone from brand-new blog owners to business managers to boost the prominence of their online content.
But truly mastering SEO is a different story altogether. The internet is populated with thousands of tips and tricks, millions of pieces of advice, and hundreds of articles. There’s so much information out there, and some of it can conflict.
This can lead to some people dismissing SEO as a myth, and ignoring it altogether. However, there’s a reason that this industry has become as big as it is today. It’s because it’s grounded in truth.
The fact of the matter is, search engine optimization is a thing, and it works. It’s not going to be an overnight change, but many outlets agree that it’s a constantly evolving art form that always works. And the fact that it works makes it valuable to millions of people across the globe, which further increases the value of the industry.
What is it worth to businesses?
It’s unlikely that your friend Tom, who runs a casual film blog, will be interested in optimizing his website for the best results. SEO is a marketing tactic, a way for businesses to get a leg up in the online space to increase traffic and revenue. As previously mentioned, SEO isn’t an overnight fix, or even a free one, but the benefits will far outweigh any outgoings.
There are hundreds of statistics that show exactly why SEO is worthwhile for business owners. One study found that the 85 percent of people will use search engines in order to track down local businesses.
The prominence of mobile technology means that most people are always connected, and can search from any corner of the globe. In fact, there are now more searches on mobile than on any other platform.
In short, if your business isn’t online – and isn’t optimized – then you’re missing out. The reality of running a company in 2016 is that a large chunk of the public uses the internet. For everything. We shop online, we communicate online, we entertain ourselves online. We search Google for home decoration advice, and car repair tips.
A properly integrated SEO campaign can help your company branch out to every corner of the web. It may sound daunting to take on, but it’s not like you have to do it all yourself.
Far from it. Because SEO is such a major part of any company’s marketing efforts, help is aplenty, and the industry is huge. There are even outsourced content and link building providers, like Fat Joe, who specifically supply the SEO agencies with services so they don’t even have to do most of the work!
Your business has a fantastic opportunity to grow, and it’s at your fingertips – literally. The SEO industry is worth millions of pounds in the UK alone, and that’s not even factoring in global operations. Such a well-financed, popular sector didn’t get where it is today through luck or happenstance. This industry is so prominent because it can directly affect the success of a business, and yours is no different.
Is SEO worth my company’s time?
Those millions of dollars aren’t unfounded, you know. It’s not as though SEO is some mythical process that’s only suitable for high-tech marketing pros. As it has mentioned previously, even newcomers can give the basics a shot.
If your company has some form of online presence, like a solid website, then you’ve already done half of the work. That presence just needs nurturing and pruning, as though you’re growing plants in a greenhouse. SEO is worth the difference between success and failure for your company, and there are many reasons for this.
For starters, SEO is all about usability. Search engines love websites that are easy for people to read and navigate, so here, you’ll kill two birds with one stone. Creating a fast, reliable site will make it more attractive for both consumers and search engines alike.
Secondly, search engine optimization helps you branch out, in a big way. There are currently over 3 billion people using the web, and this figure is growing every single day. It’s pretty much impossible to reach that amount of people with any other marketing tactic. So consider that when you’re designing leaflets!
This increased reach has other ramifications, too. If people can more easily find you online, your business will be transformed into a 24/7 hub for your customers. Out of office hours? No problem! You’re always available to your customers. This way, you gain a leg up on your competition, too.
Shockingly, around 50 percent of small business don’t even have a website. It’s unbelievable, but use it to your advantage. You can fill that gap that your rivals have left open.
So, how much is the SEO industry really worth? It’s hard to quantify financially – let’s just say, quite a lot. But how much is it worth to you, the business owner, and the company beneath you? The answer is that it’s worth as much as you can throw at it.
The business world has changed in quite a short space of time, and the focus on digital marketing cannot be understated.
Think back ten years ago, when YouTube, Twitter and Facebook barely existed. Think how far the internet has come in a short space of time. Now look ahead to the next ten years – is your business ready? Is your online presence ready?
It’s not too late to start optimizing your business for success, but that work begins today. The early bird catches the worm, and by making your company SEO-friendly, you stand a better chance at long-term survival.