Digital marketing through the social media platform and blogging holds extraordinary power in today’s business atmosphere. It’s no longer just a stage that has been set for connecting the world; it has turned into a focal center for getting data for individual and expert utilization.
Many have a general thought about how social networking functions; then again, few have a thorough perspective on the sort of oversights that can be made in this arena.But blogging has undoubtedly become an integral part of expressing your thoughts, your opinions in front of the world. It has become a powerful tool to communicate what you are exactly thinking about any particular topic out to the world.
Time and again, businesses have used the platform of blogging to improve their brand’s awareness. When done right, blogging can absolutely work wonders for your business, likewise a silly mistake on your part can hamper of business’s success chances.
Loosing your audience will impact your business and that is the last thing you would want right?
Below are ten mistakes that you should totally need to avoid to improve your endeavor for successful blogging and digital marketing, just remember that avoiding these errors will make sure you get to keep the audience that you have worked so hard to get in the first place.
The 10 most important mistakes that you shouldn’t commit:
Neglecting to post
Posting sporadically or more than once a week ordinarily isn’t sufficient to stay in the centre of attention. Always aim for providing fresh and regular content so that you will be their essential source for information in their time of need.
Giving them content that addresses their issues and content that they can easily relate to is always a requisite in the blogging world as opposed to shelling them with profit driven advancements. Don’t neglect, understand the importance of posting regularly without fail to maintain the flow of the readers.
Putting them on hold
Not reacting to your audience’s request or pertinent remarks is a big mistake that one should definitely avoid. The reason is truly self-evident: a reaction or communication of any type is a basic requisite here. If you had been in that reader’s place, you would have definitely expected a response. Don’t put your audience on hold.
Be proactive, make sure you react to your online audience’ request both on and off your page to make an association with your crowd. Even if you receive negative criticism, don’t neglect it or don’t let it affect you, just make sure that you take it constructively and in the right spirit. When you reply positively, even you’re the readers that don’t have a liking for your blog can develop it.
- Absence of creativity
Rivalry is savage in the world of competition. No matter in what field you are, you have to always stay on top of your game to stay ahead. To survive in the blogging world, you must go past the standard and develop or there is a chance to become dull.
Be imaginative, get your fan base consideration through diversion, inspiration, and even provide for them an offer they can’t cannot. Provide for them an opportunity to ask the right inquiries, give them what they want in a unique manner, and shock them with something remarkable.
Absence of creativity can cost you, and cost you too much. Creativity is the key to your success, if you are not different; you will be conveniently lost in the sea of blogs present today. Therefore always stand apart to get noticed.
Here are some tips to help you when you encounter creativity block: https://www.briantracy.com/blog/business-success/6-obstacles-to-creative-thinking-and-how-to-overcome-them-develop-problem-solving-skills-for-business-success/
- Not watching your competitors
You are set for a decent start on your blog and you are doing well, however it’s imperative to be aware of what your rival bloggers are doing. Everyone today uses the power of online networking as a promoting weapon, so teaching yourself on what “the other gentleman” is concocting will help you create thoughts and improve your blog for your own particular achievement.
Take important notes on what is working for them or looks engaging, and conceptualize a few thoughts you could call your own unique substance that will wow your readers significantly more and will compel them to come back.
- Considering negative feedback too important
It’s easy to say a great many people don’t anticipate contrary remarks or criticism, not even in blogging. In online networking, this can escape from hand on the grounds that individuals have the focal point of talking openly without punishment or through anonymous posting, so they have no fear to keep down. It’s imperative to concentrate on the “quality input” and valuable feedback, not simply focusing on the negative and getting discouraged as a result. The input for your blog will help find powerless connections and make opportunities for your blog.
- An excess of involvement
Blogging success involves publicizing to your targeted audience, at the perfect time, and without pushing their patience. Consider your most loved TV ads you have appreciated viewing.
Would you like for the item to be promoted again and again?
Would you be interested to give a look after that?
Not really, as the ad will pull at your patience, irritating you and as a result creating a disregard for the product in your mind. You don’t want that to happen to your blog do you? Excessively of anything can hurt your business. Be unique and have sufficient timing to abstain from irritating your readers.
Promoting your blog too much? Know when to stop with these simple tips: http://nathalielussier.com/blog/social-media/promoting-too-much
- Focusing on one way of advertising
Promoting in a same way, focusing just at one thing may not help your blog at all. You need to pay equal attention on SEO, PR and client experience, online promotion, etc. to reap the maximum advantages. The same applies for the blogging world. Don’t focus on a single way to promote your blog.
This has to be clear in your blogs so that your competitors and clients know you mean business, and see you aren’t constrained to entirely a single range of a promoting strategy. Staying in your comfort zone won’t do anymore; just take a chance at something new. This will help your blog over the long haul and will help you build your audience.
- Not understanding your platform
You need to make sense of what kind of audience fits you and your business. For a few organizations with constrained time to devote to online networking promotion, it can be baffling to attempt to stay aware of each new social networking stage accessible.
Utilize the stages your crowd is most dynamic on to abstain from squandering time and also have clear objectives and a robust methodology for every stage. You should understand your platform; you should know who your audience is. Because only then you will know what to post and what your readers will like to read you need to understand them and their need.
Not understanding who your actual audience is can cost you too much. Make sure you do not make this mistake and start knowing your audience with these tips: http://www.theladders.com/career-advice/know-your-audience
- Stressing about word count
When you are writing blog posts for your business, or any other promotional purpose, always remember to NOT stress about the blog count of your blog post. You may have heard a thousand times that a long blog post will have an impact on your readers.
A long post with many words will have an effect. Well, the truth is, the success of the blogs don’t depend on its word count. If you can communicate what you want to say in just 300 words, so be it, no need to drag it to a thousand words of meaningless grub. If the blog topic calls for thousand words or more, only then go for it otherwise always keep it straight and to the point.
Word count isn’t important, know why? : http://blog.hubspot.com/blog/tabid/6307/bid/28730/Why-Focusing-on-Blog-Word-Count-Is-Stupid.aspx
- Paying for your fan base
You’ll get about as much profit out of a stone as you will by purchasing likes or following for your blog. That, as well as it will endanger your record as more and more online networking pages are making a move against unnatural practices.
If you are going to follow these simple tips in social networking promotion, you will never need to turn to such low duping strategies like paying for fans, likes, or whatever other tactics to build your fans. Don’t become a fool and pay for unnecessary likes. Keep your blog realistic, unique and free from these mistakes and the fans will come.
It’s fairly easy to fall for any of these mistakes mentioned above. You need to keep that in mind that these mistakes may seem simple, but can cost you your audience. Don’t do what others are doing.
Take note of these mistakes to make sure you are on the right path to get on the path to blogging success.