Today, a website plays a very important role in the success of any business. A well designed, eye-catching website is the best online representation of your business. Good web design will provide your site with a simple and easy to use search interface, as well. Your website visitors will be able to find everything they’re looking for when they visit your page.
But designing an engaging and catchy company website is a challenging proposition. You need to understand what your visitors really need from your site. Again the main goal of a website is to get better conversions. So often times it requires functionality over just a beautiful website.
For any business a strong web presence can make all the difference and your website is what you should utilize to reach out to your target visitors and have them following the conversion path you want towards bringing you the sales. Hence, an engaging website design is vital, however you can’t dismiss what your website is truly for: physical-location visits and sales, contact-form submissions, lead-form submissions, to change over traffic into phone calls. Usually, the more conversions your website produces, the more revenue your business is going to produce.
So, how do you accomplish this? Here are few tips that will help improve your web design which will ultimately help you generate more leads for your business.
Have a Plan
Don’t just design the website as you need one. You need to ensure that your website effectively meets the need of your visitor’s form the first time they browse your website to become the customer. You need to understand and plan according the requirements of your visitors.
Designing an effective website is like answering a complex question effectively. But for that you have to first understand the questions which are:
- What pages are most import pages for your website?
- Who are your visitors?
- What do they look in your website?
- Is your content is relevant to the visitors?
- what offers are they going to convert on?
Understanding the above will help you design a site that can increase the conversions.
Choose a Plain Design over a Complex One
Web design patterns were over the top quite a while back – loads of flash and animation were very trendy. Nowadays, simple and spotless designs are popular.
Today’s consumers value a pleasant, clean layout. With you offerings and substance impress your visitors and eases off the load time of your website as well as stop assaulting them with pointless animation and flash.
For easy navigation, create a menu-bar with the most important links. Place the menu-bar in an appropriate place that makes sense. Often, web users search for the toolbar down the left hand side of the page across the top of the page. Going with the norm will facilitate the ease of navigation and create a sense of familiarity. Always remember to link to your homepage. Even though it is very important to point your users to your home page, it’s often forgotten.
Optimize your site for mobile. Think about putting into practice a responsive design. Today, an impressive 85% of website visitors are accessing websites by using their mobile devices such as mobile phones, tablets etc. It’s all about customizing your website to fit the wants and needs of your visitors. Responsive web design will allow your target visitors to access your service and products you are offering to them from any king of device they have. Therefore you need to provide your website visitors the best means of displaying the information on different screen sizes. Responsive web designs also help you to focus more on search engine optimization on a lone site which is optimized for various platforms.
Being able to tell a story through your content is a big plus while having amazing content is always important for your website. Several organizations, brands and businesses have become conscious that their website is their number-one means for storytelling. To help present content in a unique and appealing way, web designs are becoming more animated and interactive. They help telling stories not just through content, but also via navigation, layout and specific web design elements.
Use the Correct Images
Always use the correct image as not any image is going to match up with the kind of message you are trying to portray your visitors. Make sure not use stock photos. They don’t portray your audience or the people that work for your company and also they don’t look cheesy. Use real pictures of your office and your employees. Show them talking on the phone or working at their desk.
Make Certain That You Have a Brand Logo
Your logo is the most significant part of your business’s brand and your website. Your logo is the first thing visitors will look at on your website even though it is small. So, to make it is more professional and polished than your competitors, the first thing you need to make sure is that you spend a lot of money, effort and time. You need to make sure that your logo is located in the most important position as location is everything with your logo. Generally the left corner of your site is the best place to place your logo as that is the first place that people’s eyes are drawn.
Make it SEO Friendly
Make your website SEO friendly. You should develop an SEO plan that takes into consideration the search terms your audience would search for to find your service or product with that point. Build up an approach that includes creating content that’s pertinent to the requirements of your visitors. eBooks, blog articles and videos are all forms of content that will drive visitors to your site.
Over to You
Do you have any suggestions, please feel free to share on your comments.