Social media in recent years has become an utter phenomenon. Everything that goes on in the world tends to be announced and relayed on pretty much all of the popular platforms. From the most significant political stories in the news to the lower leagues of the sporting world to one person’s everyday life. It feels as though we can see into everything going on, and that people from all over the world can see into our lives when we jot down just a few sentences and clicking the ‘post’ button. That said, the Orwellian digital life we’re all apart of nowadays can be used to our advantage when we take the steps through our journey of owning a business.
Here are a few simple ways to boost your chances of success through the enigma that is social media.
Have Your Contact Details Easy To Find
It sounds simple because it is. But unless you’ve got your contact details clearly displayed, how do you expect to hear from your customers? So once you’ve registered your office, read more about that here, make sure the details are on your social media accounts. Yes, they can message you via each social platform, but ideally, you want them to contact you directly.
Pick Relevant Platforms
Picking the right social media platform is key to attracting the right audience or customer. For example, if you’re trying to sell new, hip clothing for teenagers, it’s highly doubtful that you’ll use LinkedIn to get their attention – but Instagram may be perfect. So as you’re doing your market research, make sure you look at where your target audience will most frequently surf.
Create Relevant Content
Much like before with selecting the correct platform that’ll run parallel with your target audience, the content will need to be in line with their interests and needs. For example, if you’re an upcoming business in or around the technology world, you’re going to attract more relevant eyes with posts and images of the latest inventions, improvements, and updates in the world of phones and tablets. Whereas it’d probably be slightly less attractive having a page full of funny cat posts.
Create A Content Calendar
A content calendar is another straightforward piece of guidance that will help you glide your way through the social media world. Like you’d use a regular calendar, you’d place down particular upcoming posts and announcements at future dates ready for their use later on down the journey. This is handy as you can prepare what you want to post weeks in advance. Also, having content more organised makes everything you’re trying to do just straight-up easier.
Always Be Consistent
This goes for almost everything you do in life that wants to be productive. It’s, again, another really simple point, but staying there and making yourself part of the conversation will keep you at the table. You can’t expect to receive traction after posting a couple of articles and photos in a month and then having a short break. Keep at it.