How to use Microformats to Improve Local SEO?

Local SEO

This post will give an idea, what microformats actually and how they can help in local search engine optimization. Also you will learn how you can use them to enrich your content that will make it more understandable for search engines.

So…….What is Microformat?

[checklist]Microformats [/checklist]are the web based approach that represents commonly published things like events, reviews etc. in an open data formats built upon existing and widely adopted standards. It is the simplest way that helps search spiders to access more information from the website.

Microformats use the class attributes in HTML tags and this way it adds extra information to the entities. Microformats are purely for search engines and browsers as you can’t see it is not visible to the person reading the webpage.

Creating microformat codes is not much difficult for a developer. But don’t worry; if you are not a tech savvy person, you can try online microformat tools that can help you generate the code. All you need to do is copy and paste it into your website.

<div id=”hcard-Arun-Kumar-Mohapatra” class=”vcard”>
<a class=”url fn n” href=””> <span class=”given-name”>Arun</span>
<span class=”additional-name”>Kumar</span>
<span class=”family-name”>Mohapatra</span></a>
<div class=”org”>DigitalVani</div>
<a class=”email” href=””></a>
<div class=”adr”>
<div class=”street-address”>Street-5</div>
<span class=”locality”>Bhubaneswar</span>,
<span class=”region”>Odisha</span>,
<span class=”postal-code”>752014</span>
<span class=”country-name”>India</span>
<div class=”tel”>7504129996</div>
<div><span class=”category”>Local Search Engine Optimization</span></div><p style=”font-size:smaller;”>

Benefits of Microformats?

Basically, when we design website we aim to design it for our human visitors and forget to feed the information to the algorithms of the search engines that try to interpret the raw data within the site. For instance, it is easy for a human to understand and distinguish a city and street name. But unless and until we provide the details to the algorithms, they are unable to find that. While there is a lot of benefit of using microformats, but improvement of the local search optimization tops the list.

More Benefits include:

Helps the spiders to discover information about business or organization for the website
Helps to improve the local search marketing efforts of a website
Visibility of business reviews and local events in relation to your users searches
Contributes to the creation of the semantic web

A list of top websites that are using Microformat uses hcard for the profiles uses both hcard and XFN
Digg- uses hcard for the profiles
Google Map – This supports hcard

Local SEO and microformats

hCard, hReview and hCalendar are special sets of HTML class attributes defined in microformats that helps in local search marketing.

Whenever you want to show the contact details of an individual or an organization, you can use hCard, whereas hReview can be used as the format for reviews and hcalendar for events.

Microformats are just one of the many local SEO optimization process to improve your local search marketing. You need any help to implement this strategy contact me or call on +91 750 412 9996

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