Today, social media sites are an important part of SEO strategy. Among various social media sites Google Plus is preferred. It becomes an essential part of any internet marketing and SEO strategies of internet marketers, webmasters and bloggers with the changes and updates on the Google algorithm which was introduced as the Hummingbird.
By integrating quality content publication to your social networks Google Plus improves the user’s
experience. However, for the benefits of your readers make sure that your content should be relevant, accurate and updated.
There has been some assumption that over other social networking sites, Google favors Google+ pages. Though it’s hard to substantiate this, it is clear that Google wants Google+ to be a factor in searches.
If you’ve begun to see author’s pictures showing up next to articles in Google’s search engine, you’ve already experienced the benefits of Google+. Google is calling this “Google+ authorship.” It’s a way to group all the content written by one person into a single Google+ account. It’s pretty easy to set up and it allows users to find other content you’ve written quickly, a major plus for you.
Google Plus content is treated by Google just like any other page on the web. Google Plus content will be efficiently indexed by Google; it will gain page rank and appear in Google’s search results.
At the end of the day, the most important part of any SEO effort is to have your business be easily found anywhere consumers may be searching. Google and Google+ are integral parts of this effort because by filling out a local page and including your already created content into your Google+ page, your website rankings and ability to be found are almost guaranteed to increase.
You are simply losing out in terms of SEO if you are not using Google Plus effectively. Hopefully, the factors outlined above will make you look again at Google Plus and reconsider your social media optimization strategies for SEO.