#BIS 3: Interview With Nisha Pandey – Talented Female Blogger From India


We are seeing a tremendous shift in digital marketing, where blogging has become a passion for many, many have made it as profession and earning handsome amount of money out of it too.  In the last couple of years so many female tech bloggers form Indian have proved their skills in blogging.

Today we have Nisha Pandey a talented female bloggers form India on the BIS board.

Nisha, Happy to have you in DigitalVani Today. How are you doing?

Hi Arun, I am doing great, Thanks!

It’s really a great honor and pleasure to be here, today. Thank you so much for inviting me

We would love to know little more about you here. Please introduce yourself to our readers.

As you already know I’m Nisha from SEOTechyWorld.com. I’m a professional blogger. Originally from Mumbai, I’m a proud delhiite after marriage. Personally you can call me an introvert who would love to spend time in her own geeky world of tech.

Anything new excites me and if you just log into my blog you’ll understand that pretty well. I share my most committed relationship of my life with ‘Internet’. Seriously, I just can’t live without it.

Apart from my blogging my other passions are dance and music.  Well, that sums up pretty much everything.

Tell a little more about your blog SeoTechyWorld.Com and your story to enter into blogging.

After finishing college I started working in the SEO sector. But after having my baby (yes, I’m blessed with a little bundle of joy) I decided to quit my regular job. And then I thought why I don’t help other with tips and suggestions about SEO.

After all that was my domain. So, that’s how the idea of Blogging came to me. After serious consideration it sounded like a pretty great idea. So, I combined my love for technology and my skills in SEO and started my blog SEOTechyWorld. And here I’m today.

Why a such a tech blog came in your mind? Whom do you envision as your target reader?

The first and foremost reason I got into tech domain was my passion for it. As I told you already I love anything that’s new and exciting. So, technology was my first choice.

Apart from that in today’s world we just cannot survive without technology. It’s the most trending topic on newsprint and internet. Smart phones, Tablets, newer Apps; whatever it it, people need objective opinion to choose the best for themselves. So, this niche combined my personal favorite with the readers demand. And what can be better than that?

And not to forget I am a SEO person. So, I must have SEO category on my blog too. That is why I choose the name SEOTechyWorld. Isn’t it perfect, lol . 

According to you what are the biggest challenges of being a female blogger in India?

Responsibility of family as well as managing a blog is very difficult, especially once you are a mother. But, fortunately I’m blessed with an understanding life-partner and family members who are extremely supportive towards my career and goals.

How much time do you spend on social media promotion and SEO of your blog?

Now you do need to take this stuff very seriously. While it’s difficult for me to give you a number, but yes I can say I spend a considerable about of time. Most of this time I spent to understand my readers and their requirement.

How do you keep coming up with regular content for your blog?

The key to this is to understand your readers and their requirement. Keeping tab on the newest development in the Tech world is highly important. And they linking these developments with your reader’s need is the key for coming up with regular content that’s interesting and engaging.

What do you find most challenging about blogging?  And what’s your strategy with your blog?

I think the most challenging task is to keep your readers engaged till the very last word. The thing is today the online space is crammed with content. And if you do not provide with quality content your readers will not be interested to follow you anymore. Thus the golden rule apply here “Content is king”.

And creating the most engaging content is the biggest challenge.  And as for strategy, it’s very simple. I create good content; I understand my readers and their behavior and spread words through various promotion tools. Community building is another must have strategy that you must employ to create a successful blog.

What/who are your favorite blogs/bloggers you look up and why?

There are so many, such a long list of wonderful and successful bloggers. It’ll be really unfair to name a few. But if I must, I’ll just mention two person, from whom I’ve got inspirations and lot to learn.  I get inspired a lot from Harleena Mam from aha-now.com and Harsh Agarwal from shoutmeloud.com. I learned a lot of things from their blogs.

What do you do when you aren’t blogging?

As I told you I’m the really the geeky type. I read a lot. I read thorough various blogs and news sites. I listen to music. And above all spend time with my wonderful family.

You are a housewife and a mother too. How do you manage your time?

It is very difficult for me to take out time for blogging. I usually work at nights. This is the only reason, I came into blogging. With blogging from home, I can also manage my family and baby.

Most of the people join blogging for its money earning potential. How long did it take for you to reach profitability?

I started my blog at the early period of my motherhood. So I used to get very less time to focus on my blog. It took me lot of time to understand the process of blogging correctly.

I started earning a little money from my blog after a year. And I am still learning blogging. Every day I get some good lessons to implement in blogosphere.

Can one really make a living by Blogging in India?

Yes of course, if you are on a right track then you can. There are lot of full-time bloggers in India too who are earning more than their regular job.

What are your future plans? Where do you want to see yourself in next 5 years?

I have lot of plans in my future with blogging. But I this point of time I’ll rather not divulge it. I would share it with others once I will start getting success on that.

Finally, I would love to have your message for my readers.

If you are a blogger and want to be a successful blogger then focus on the quality and regularity of your blog content. Just fix your day for posting daily or alternately according to your schedule and be regular on that plan. As it may help to attract more returning users. Somebody says write for your users and somebody says writer for the search engine. But, I must say go for both, write from your user prospective as well as SEO- friendly content. It will help you to increase your referral as well as organic traffic.

Thanks Nisha for your time and answering each question brilliantly. DigitalVani wishes you all success!!! Best of luck!