Web Design and Development: Systems, Strategies, And Solutions

Once a business owner makes the connection between maintaining an excellent website and attaining exceptional conversion rates, it’s time to step into the world of web design and development.

Web Design and Development

Below you’ll find a few systems, strategies, and solutions you can implement to make your website a masterpiece:

1. Do Your Research First.

Your first step to efficacy with the web design and development process is doing substantive research. This step is crucial because it will provide you with the background information necessary to know what types of things your audience is interested in as well as the ideological perspective that may be informing the way they view the world and approach the shopping process. Note that your target market research efforts will typically involve attaining information that falls within four categories.

The first is demographic, and it involves things like ethnicity, education, income, family size, gender, and age. The second is geographic, and it includes neighbourhood, region, and city. The third is psychographic, and it involves things like life stage, personality, social class, values, and lifestyle. The fourth is behaviouristic, and it includes things like buying patterns, attitudes, and consumption.

2. Create Compelling Content.

After you’ve done your background research on the target audience, it’s time to begin creating compelling content. This process will help ensure that your website is always populated with informative, engaging, and/or entertaining content that will appeal to the psyche of your target audience.

There are multiple strategies that you can implement to make your content compelling, and one of them is the inclusion of infographics. The infographics can bring a dynamic aesthetic to your content, and they are an effective brand-building strategy because they oftentimes indicate your ability to provide the audience with valuable information in an easily digestible format.

Also note that infographics appeal to the audience’s will to look at aesthetically appealing or otherwise interesting visuals.

Another strategy you can implement to make your content appealing is the use of Q & A style questions. These questions are going to empower you to get your audience engaged with your brand by enabling them to pose questions that they deem important. The beauty of this strategy is that in addition to keeping you engaged with your audience, it keeps the focus centered on your brand.

The optimized brand awareness is thus coupled with a relationship-building process, and these two factors work together in steady continuity to increase the likelihood that members of your target audience will make a purchase, share your product line with friends and family members, and take other courses of action that will benefit your company in a profound way.

3. Focus On Shoppability.

One final strategy you should implement to make your website an exceptional entity is focusing on shoppability. Shoppability is important because it ensures that your prospects and current clients won’t experience a slew of complications and inconveniences when they log on to your website to make a purchase.

One strategy you can implement to optimize shoppability is the use of online store builder products and services provided by companies such as 1shoppingcart.com. This software will typically include features which ensure that clients can select the items they want quickly and then move to the checkout region of your site.

Conclusion

If you’re serious about maintaining the type of excellent website that draws internet audiences in and encourages them to invest in your brand over and over again, you should start implementing web optimization strategies now. Three techniques that can work wonders for your organization are outlined above!

Rules for SEO to Dominate in 2018

Are the SEO rules changing all that much in 2018? Kind of, but the fundamentals will obviously remain. It will still be impossible to game the system. Taking shortcuts and cutting corners is definitely off the table. Hard work is critical if you would like to be successful with SEO in 2018.

Know the truth. Realize that understanding search engine optimization and knowing how to use it effectively takes time. Google’s algorithm has rules that number in the hundreds, which is why it is hardly surprising that it can all get quite confusing. If you wish to stay ahead of the SEO curve in 2018, you have to put in a lot of time and effort to deliver any real value.

Rules for SEO to Dominate in 2018

If you plan to dominate SEO in 2018, you need to be aware of many rules, but 7 stand out. Ensure that you pay special attention to the following rules if youwould like to dominate the SERPs in 2018.

Produce Quality Content That Offers Value

You must always generate quality content and not take any shortcuts when doing it.Google is getting increasingly better at finding and recognizing the quality content.When it comes to content, you should not try to game the system. Instead, you shouldmake an effort to produce great content. If you do this, your website with be rewardedwith a higher volume of traffic. Excellent content is that which engages visitors andmakes them motivated to want to share it.

You should focus on the following elements when creating your content:

  • – Always write content at least 2,000 words in length whenever possible
  • – Create a healthy link profile inclusive of both relevant internal links and out bound links
  • – Use keywords, but avoid overusing or stuffing them
  • – Ensure that your content is easily readably by dividing it into sections
  • – Back up any facts with statistics and studies and don’t forget to cite sources
  • – Ensure that the primary photo is relevant and high-quality
  • – Provide informative content that provides solutions to people’s problems

Write the content in a natural and organic way for humans while still paying attention to the requirements of the search engines.

Test the Page Speed and Make Any Necessary Improvements

Google’s free PageSpeed Insight can help you determine what areas of the websiteneed improving. If you substantially increase the page speed of your website, you willbe able to improve your visibility significantly. You can also use tools like Pingdom,GTMetrix, and Varvy.

Any kind of page speed enhancement done should try to improve the following areas:

  • – Enable compressions like GZip
  • – Reduce your usage of JavaScript, CSS, and HTML wherever possible
  • – Use image optimizers such as Compressor.io to ensure that all images areoptimized
  • – To ensure that page elements are served faster, make use of browser caching
  • – Get rid of any render-block CSS and any JavaScript above the fold of your website
  • – Reduce the response time of your server to requests

Use CDN for your domain and DNS whenever possible to ensure that your content is served quickly

Using content delivery networks (CDNs) like Cloudfront by Amazon is critical to serve your content to users quickly no matter where they are located. CDNs are capable of distributing content across various servers situated all over the world by mirroring it and then serve the content from the server closest to the user.

Speeding up the DNS propagation times is another reason why you need to consider getting your DNS moved to CloudFlare or a configuration of similar type. DNS propagation tends to lag depending on your registration as well as server location versus where the DNS request originates from.

Ensure Responsiveness & Usability Across Mobile Devices

Mobile searchers outpace desktop searches these days. It is thus important to focus on responsiveness and usability across mobile devices. According to a report by Search Engine Land, mobile searchers comprised close to 60 percent of the total number of searches in 2016. You should take the time to ensure that your website is properly optimized for all mobile devices and that it ca be easily used across different platforms by implementing a CSS library such as Bootstrap. You can even decide to build your own too.

Top Tip: Look at this guide publishes by Google about how to optimize your mobile sites better.

Focus on Providing a User Experience That’s Enhanced

It is important to ensure that you offer an excellent user experience. Offering a great user experience means making sure that the website is easy to use which will also help with conversion optimization of your website. The website should also be easy to navigate. It should be easy for users to search for and discover the content that they are searching for.

Here are a few tips for doing this:

  • – Make sure that you use breadcrumbs in your navigation
  • – Make sure that you implement fast site search
  • – Make sure that the main menu is easy to use
  • – Make sure that the website is not too rich in graphics
  • – Categorize your content using tags or categories
  • – Make sure that you don’t use too many pop-ups

Ensure Keyword Diversity By Using Latent Semantic Indexing

Latent Semantic Indexing (LSI) refers to the technology used by Google in its Hummingbird search. It is the current iteration of the semantic-style searching the search engine uses. LSI allows Google to display the relevant content by understanding what users are looking for rather than attempting to return content based especially on a keyword. LSI is simply a fancy way of something in a different way.

For instance, it is possible to say “make money online” in several different ways like“generate income on the internet” or “earn cash on the Internet”, and so forth. Google is capable of recognizing that all these phrases refer to the same thing. You need to start using this in all the content you create. It will help you create organic and natural-sounding prose without it appearing to be stuffed with keywords.

Market Your Content by Leveraging Trusted Domains

When creating content, even when posting it on a trust domain, it is important to ensure that you use other authority websites to market it. Irrespective of where the content is published, marketing is one of the keys to effective SEO in 2018. Create other quality,useful content on authority sites like Quora, LinkedIn Publishing, or Medium and then have a link pointing back to the original anchor content.

Anurag Pareek is a Toronto based SEO & Digital Marketing Consultant. He is a creative link builder and conversion rate optimization specialist. When he is not obsessing over how to build better backlinks, Anurag likes to travel and play guitar.

Online Reputation Management for Businesses

Online Reputation Management is an integral part of businesses today. People prefer online shopping more than ever now. In this scenario, maintaining a spotless business reputation and building a brand is paramount to your business and the success level. Most importantly for the local business, managing its online reputation includes monitoring, reviewing, and responding to what is said about your business online.

There is no doubt, if you are doing a business online, it is oblivious that you will be subjected to both good as well as bad ratings. We all strive for good ratings for our business, but let’s face it you have to be up against negative comments at some point of time. How you deal with both is going to have an impact on your success.

Monitoring your business’s online presence includes certain mechanisms to get alerted when anything is said about your business online. As you will find out, one bad review, or a negative blog comment about you, can ruin your brand’s reputation, and impact the sale of your product.

The first step to start with is to build your reputation is to get your business listed at the major reviewing sites such as Google, Yelp, Yahoo as well as Bing, and make sure you monitor them daily. Also make sure your business also have a presence on social networking giants like Facebook, Twitter, Google+ and all other social media sites.

The next part is to monitor the comments that you get on your page. Blogging will also help your business get recognition from people.

Reviewing to make your business better

When you receive these alerts, you can find out what is being said about your business online. You should know that every single alert doesn’t require a response from you. Blog regularly with rich content and you will get many loyal followers, make sure to participate in local blogs. Most of these don’t require any response from you. Just use your common sense and decide which reviews you should respond to.

Responding to reviews

All is well when people say good things about your business. There is absolutely no problem on responding to those good reviews. Just make sure you respond quickly to these good reviews and let them know you appreciate their opinion and value the fans. This will encourage them more to participate in word of mouth advertising for your business.

But the crucial part is to deal with the negative comments. There will be negative comments too. You cannot appease to everyone, there are going to be unsatisfied customers. In this case you need to be more careful. What you need is first place is to answer quickly with a personalized response. Just make sure you respond to their negative comments positively and solve their issues.

You can find instances when customers may not be right, but if you tell them they’re wrong, you will certainly lose their business. In such situation you need to be understanding and empathy without blaming the customer, and be apologetic about the less-than-ideal experience. If possible ask them for a second change and review about the final outcome.

Do not avoid negative reviews; respond to them as many potential customers read the reviews before making decisions. When a negative review remains unanswered it conveys that you don’t care about what people are saying about your business.

Responding to a negative review

If the customer is unsatisfied, don’t argue with them and explain briefly about what steps you have taken to make it right. If possible consider refunding that customer that will show you truly care about your customers and build a trust factor among your audience.

Again, don’t just post your review immediately, take a second opinion make sure that you don’t sound too defensive on your part. This will show that you are not confident and weak. Avoid argument or getting personal with your customers as far as possible, it is tempting, but it also makes you look unprofessional to say the least. Make your response brief and positive.

Online reputation management for a local business is becoming increasingly important as more and more businesses are reverting to Internet to do business. Invest in online reputation management for your business to have a proper system in place to handle both good and bad reviews of your business. This will be without a doubt, very crucial to your business’s success.

Thanks for your time here. If you have some different points, please feel free to use the comment section to share your thoughts.

How Online Copywriting can Change the SEO of the Future

The best thing about Search engine optimization is the worst thing about it. SEO is always changing, the changes are sometimes drastic, and take place overnight while other times they are predictable.

It’s 2015 now with 4 major Google algorithm updates being panda 4.2 is one of the most important among them. So what all we need to know that content marketing is the most pervasive among all SEO trends. SEO may not be 100% content driven yet, but content is the only determining factor attributing its success and failure.

Well, we know for sure that in 2015, online copywriting is

Consumer Centric

Copywriting has always had the upper-hand for being succinct and to-the-point. Other writing techniques and content presentation formats such as blogs, press releases, and white papers have historically lacked this competitive edge.

Copywriting, however, has always enjoyed it for getting down to the business quickly. Consumers appreciate that. They don’t like harangues masquerading as product pitches. They like brief information on a product, presented in a concise and engaging manner.

Copywriting can give them what they want

The whole purpose of SEO is winning the end-consumers, and online copywriting does have the potential to stand up to it.

Beyond Google

That’s the best thing about online copywriting (at least I find it so). Digital marketers cannot think beyond SEO, for them search terms and SERPs are all that matter. But being so overly reliant on Google’s algorithms (we don’t know how they work) can prove to be counter-productive.

The cart is behind the bull, not the other way round. Similarly, a top ranking on Google is to be followed by a whopping sale of the product being promoted. The latter should be on a marketer’s focal point, not the former. But considering a top rank on Google as the ticket to heaven might cause the marketer’s focus to digress.

Online copywriting involves fewer technicalities, which keeps the focus on product promotion and ensuing sale intact. A copywriter’s priority is to create quality content without giving two hoots to keywords and stuff. At the end of the day, he finds his content is getting viral and acknowledged by the search engine giant.

Building Trust

Unless a trust is built, a brand cannot project itself to his audiences. In terms of online copywriting, a brand can build trust. It all depends on a copywriter’s lingo, his persuasive skills, and his command over a language. Loud promotion doesn’t help. Tranquil narratives and slow introduction of a product/service do.

An experienced copywriter can pull such a style. His real intention is to get a product sold, but he won’t insist his readers. His ability to persuade others can overcome this dilemma. Unless he has such ability, he’s not a successful copywriter.

On the technical front, the following factors are obtrusive to trust building:

  • The site being laden with banner ads or call-to-action buttons.
  • Images that are either irrelevant or have a wrong placement.
  • Broken links or links to unrelated sites.

It’s the copywriter’s responsibility to keep the content on the site free from those obtrusive elements.

A holistic domain strategy

Domain strategy is a content strategy based on a site’s overall domain authority. Here’s how it works:

For over last two years, you have been posting on your site all the happenings in the automobile industry. Suddenly, you want it to rank against keywords related to freelance writing. You’ll find it incredibly difficult. Pouring money into the paid marketing stove won’t help. Organic efforts such as publishing some stunning blogs won’t be of help either.

The reason it’s difficult is freelance writing doesn’t come close to the overall theme of the domain. Because the domain authority relies on automobile related keywords, the sudden move to freelance writing is not going to fit well with it.

Hence, a copywriter needs to create content taking in stride the domain authority of the website that he’s promoting. Pretty simple, isn’t it?

Involve yourself

While all the tips discussed above are important, nothing’s more important to a copywriter than involving himself in the process. As he and the content produced by him become one, the readers begin to get influenced. Hence, he succeeds in his endeavor as a copywriter.

Google Panda Ranking Factors, Recovery and Other Implications

Google Panda is no longer a separate algorithm to decide content quality. It is now a part of Google’s core ranking algorithm. In case you haven’t gotten the news, here’s the link to the update.

It’s been a few days since Google announced it, and SEOs are confused already.

The confusion is nothing new; it’s been in the industry for long because of Google Panda ranking factors being undisclosed. The latest announcement takes it to a new level. Two things that we know for sure about Panda are it scales content in terms of quality, and it’s

Not real time

Back in July, when the news of the refresh broke out, some speculated it to be a real time update, chiefly because of its extremely slow nature. Webmasters failed to reach to a consensus over whether the update is real time.

But Google’s Gary Illyes has recently made clear that Panda is not real time.

What this means is neither Google will check anything, nor will the webmasters receive any update in real time. Beyond these two things, we don’t know much. Some webmasters are insisting us to expect

Silence from Google

Google has always been tight-lipped about its core ranking algorithm. Does that mean we won’t get to hear anything about Google Panda ranking factors in the future? If it’s indeed the case, then webmasters, especially the ones, whose sites have been hit by Panda have reasons to worry.

That’s because Google Panda recovery has hitherto been easy thanks to information provided by Google. For instance, Google’s representative Pierre Far spoke a volume when Panda 4.1 update was released in September, 2014. But in future, Google may not disclose anything, making Google Panda recovery hard.

Panda will be regular

It’s not an anticipation, it’s been confirmed by Google’s John Mueller. The following is what he said from a Google Hangout session:

It’s something where we we we try to look at the quality of the website and understand which ones are higher quality, which ones in general are lower quality and take that into account when ranking the site. This is essentially just a way of kind of making those updates a little [bit] faster, a little bit more regular.”

Even though he added that it’s his anticipation, and he’s not 100% sure, given how all the tips from him turned true in the past, we should believe him.

What differences will it make?

More penalties

After speeding up and becoming regular, Panda may hit more sites than it did in the past. Webmasters fear Google Panda ranking factors because they don’t fully understand those factors. Those, who got hit, did their best to recover, and those who didn’t get hit became afraid to play the game without the rules. They resorted to using and safe and industry approved techniques.

If Panda becomes regular, this fear may cement and become permanent. The subservient marketers may feel scared to venture out from the outdated SEO frame, and the daredevils may get penalized. And the regularity of the update might make a Google Panda recovery difficult because webmasters may not get enough time to recover from the hit.

Search query percentage

All the hitherto released Panda updates have affected some specific percentages of search queries in English language. Whenever Google officially admitted the release of a Panda version, it articulated what percentage of search queries would be affected by the update.

On a technical level, the information didn’t help webmasters much. But it helped them understand the expansion of a particular update. For example, many webmasters had a sigh of relief in July knowing Panda 4.2 will affect only 2-3% of search queries.

If this info remains undisclosed, they’d have a difficult time picking from the pool of search queries.

Quality guidelines

We know Panda deals with content quality. But Google doesn’t seem to be satisfied with Panda alone. In May 2015, Google released an update, and later confirmed it as the sequel of 2013 Phantom update, focused on quality. What this indicates is after making Panda classified, Google in future, may lay down quality instructions via Phantom.

Details on how Phantom assessees quality are not available. The industry is busy speculating. Among some of the popular opinions, one is “How-to” type posts are given better quality score than other posts.

My suggestion to content marketers is keep following the content marketing tips that you are following now until these start to hurt you. There’s no harm in writing “How-to” posts. In fact, it’s recommended because such posts are read by many, and trigger scores shares. Alongside, work on your site’s layout, and make it mobile-friendly. Gauging the Google Panda ranking factors could save you from possible hits, and make Google Panda recovery measures unnecessary.

What do you think of the article? Do you agree with our analysis? Do you want to differ with us? Why? Let us know what you think in the comment section below

What Is SEO?

Abbreviated as SEO, SEARCH ENGINE OPTIMIZATION is a process that uses technology and marketing tactics side by side to promote websites online to improve sales and ROI.

In other words it can be described as the way of marketing through internet where the aim is to make websites more suitable for search engines in a manner that search engines will not have a hard time to rank the website.

SEO helps in optimizing a website and “paints it green” for the search engine, so that search engines are attracted towards it and reward in search engine ranking pages.

SEO involves the process to know “what to do” and “what not to do” for your websites so the website will rank higher for the terms people search in the internet. But ironically it is not easy and knowing all the tricks in SEO does not necessarily mean that you will always rank higher.

Search engines changes their algorithms every now and them to offer better and most relevant results for the search terms so the process is absolutely volatile and you need to keep yourself update for the changes.

what is seo

Following the right guidelines as the search engines suggests for SEO helps your website to reach more and more internet users relevant to your website. SEO is not about ranking high or pay for ranking high, but to be relevant for what your visitors search in the internet.

SEO is a never ending process and you have to always tweak your website as per the changes in the algorithm of the search engines that regulates the search results for the queries people search.

Also search engine optimization can’t be evaluated in a stipulated time period, but it needs a lot of time and effort before you see the result. All you need to know how search engine works to accomplish SEO as you plan it.

The Process 

Ranking high in any search engine is a treat – it is the best advertising space in the word for free.

The process for digital marketing is successfully practiced in work place or in a place anywhere with a computer and internet connection. All you have to know the diverse dimensions website architecture and marketing technologies that includes the below but not limited to:

Website Development Related Knowledge.

[checklist]

  • Web design
  • Web development
  • Php, Html, css etc
  • Domain management
  • Domain hosting
  • Server management
  • Web site information architecture
  • Web usability
  • Web accessibility

[/checklist]

Marketing Techniques:

[checklist]

  • Social media promotion
  • Back link building
  • Keyword research
  • Content and copy writing
  • Data analysis and visitor analytics

[/checklist]

And many more……

It takes a lot to rank a website for a search query and 2016 is going to see the tremendous changes in digital marketing. If you want to rank higher in the coming days and strike your competitor, all you will need to focus on USER EXPERIENCE for your website. The old school methods and any manipulation will not work.

Beware of the MANUAL QUALITY RATERS and PANDA algorithm which are looking for the sites to penalize those offering poor user experience to its visitors and publish duplicate or low quality content. While PENGUIN catches those who try to manipulate the search ranking by building unnatural links.

How to Improve the Layout of Your Article Content?

There are a hundreds of web content writers or bloggers out there in the internet, who hardly believes in the formula for a perfect blog post layout design, but believe me it is out there and the posts which are published in a easy-to-read and eye-catching format gets much appreciations form the readers and better engagement in terms of bounce rate.

The formula for the perfect blog layout design exists and you do not need to be a genius to find it out. In this article I will explain you the step by step guide that will help you format your dry and unformatted article into something more engaging, attractive and readable text design which will just take your 10 minutes to learn. Are you ready?

Well prior to that let me explain you an example of badly formatted article.

The wrong way to format an article:

In the below image you can find an article without any proper format which looks pretty odd and difficult to read. You would probably close this page – and for good as soon as you landed on such a page.

How To Format Article

Steps toward formatting your article….

The simplest thing you can do here just format the article and break it down into small paragraphs. If you will compare the first example with the second example, you could notice a huge difference and any other visitor will surely find the same.

How To Format Articles content

Basic Text Formatting is very much necessary for engaging your visitors with your content. The text formatting involves highlighting the key phrases, using heading and sub heading, using underlines and italic options at the desire places – therefore improving the readability and overall look of the article.

How To Format Articles 3

Inserting Images and Tabs

An image is worth a thousand words. This is so true. Adding an image that is closely relevant to your content will improve the credibility of the content design. But invest in professional photography.

Though there is no certain theory to describe the appropriate length of content in terms of word count that fits for readers’ best, but excessively long articles should usually be avoided.

Short paragraphs and tabbed content are the best ways to keep the content streamlined. A single paragraph in the article should not be more than 7 lines. Similarly to make the visitors understand the content easily, you can use tabs and bullet points in the content.

How To Format Articles 4

But do not overload the content with visual content to the point where the visitor’s brain stops processing the information. Too many images, gifs and other visual contents draw the visitor eye away for the most important things you want to show your visitors in the content.

Give visitors a room to breathe in between the paragraphs and images, so the viewer would be able to absorb all of the features of your content and the offer.

Fonts & Color Strategically

Using a matching font colors to your website or background can help your content look elegant and clean appearance. Using colors in your heading titles or key phrases make them look unique and makes if distinguished from the rest of the words in the content.

Like choosing colors, you need to choose fonts that are easy to read across the devices and browsers. So while selecting a font family for your article layout, keep in mind that a laptop or a desktop is not the only device people will be looking your content but there are other mobile devices too. So it is always recommended that you should go for universal fonts.

Also you need to go for responsive web design for your content. So the site will fit to all devises irrespective of its size and shape.

Embedding links

The final step in your content is to place relevant links at right places so that it will not disturb the readers anyways. You have to find an appropriate place to position your links, where anchor text should relate closely to link, they point up.

Recommended Note:

Insert ALT tags for images relating to your keywords.

Make your text large enough so everybody can easily read it.

Add your own ideas and twists and think outside the box!

Final Words

If you article is informative and unique enough, that will surely generate interest among your reader to stay and read your content. Every design decision is just a hypothesis. So you need to keep experimenting with the layout of your content and how that engage your readers.

If you have any other solutions that have helped you gain better engagement with your reader, feel free to share in comments.

5 Content Marketing Tips You Need to Follow in 2016

Digital marketers hail content as the king. It seems the king’s empire will expand in 2016. SEO best practices are endorsing quality content. In 2015, it was recommended, but in 2016, it’ll be necessary.

Assuming you are a digital marketer, who doesn’t want his site to end up as a boilerplate, you need to take in what quality content means.

The changing definition

It’s the outset of 2016, and the definition of quality content has changed. To help your site rank better than competitor sites, you need to understand the change. Quality content no longer means lengthy and reader-friendly content, triggering scores of shares. Visits and shares do matter, but these are not the only factors as some new factors have also crept in.

The new factors include

Graphic and multimedia

Content no longer means written content. In fact, purely written content scores far below in the performance chart than graphic and audio-visual content. Multimedia content quickly draws the attention of site visitors, thereby increasing the retention rate and the level of interaction.

A recent survey done by Moz in collaboration with BuzzSumo reveals that videos and infographics leave positive impacts on link building. While infographic doesn’t generate too many shares, videos generate millions of them pushing a site to a better search engine ranking. Explainer videos with 3D animated characters on them provide information, and entertain the viewers.

#Takeaway: Upload videos on your site. Use the top video sharing sites like YouTube, Vimeo and DailyMotion for link building. Embed images and custom graphics to make written content more quality focused.

Are they reading it?

Readers ignore the majority of online content. You might have a hard time believing it, but all the efforts you’ve been putting up to create content may be going all the way down to the drain.

content Marketing Tips You Need to Follow in 2016

Nevertheless, you can change this. All you need to do is apply some simple hacks. Start with the title; is the title catchy enough? If not, then work on it. Does it give new information? If it doesn’t, then rephrase it, so it looks like it has something new to add. Consider the two titles below:

  1. Plane crash in Alabama claimed two lives.
  2. Plane crash in Alabama does unspeakable damages.

The first title tells us the consequences of the plane crash, whereas the second title cleverly stokes our curiosity, so we read the first paragraph, at least, the first line. Apply similar tricks to keep users glued to their screens at the time of going through your content. Work out newer strategies, and apply them to get your content read.

If you are posting a video, make the title and description as attractive as you could, so that viewers don’t skip it to the next video.

Opinionated content

The survey mentioned above brings something very insightful into notice. Opinionated content is shared and linked more than non-opinionated content. When the author expresses his opinions instead of putting few facts together, the acceptability of the content increases to the readers.

Consider the below-mentioned findings. You’ll see these are coherent to each other:

  • Research-backed content fares better in terms of linking and sharing than other content types.
  • Internal linking fetches a content more share than external linking.

Research helps you form an opinion, which you implant in the content. When you link a post to a previous one, published earlier on the site, previously mentioned data and analysis back your opinion.

Hence, your takeaway is having a take in whatever you are writing on, do sound research to back your claim, and then putting it on the site in a readable manner.

Content length

According to some marketers, the lengthier the content is the better; that’s only partially true. Readers are unlikely to enjoy and share content, which are less than 1000 words long. All latest data, obtained from surveys indicate this.

Surveys didn’t bring out the reason behind a reader’s preference for lengthy content. The readers may feel content length equals to the amount of information. They’d be wrong in thinking this as an uninformative and unimpressive content, regardless of how lengthy it is, won’t get shared much.

Other than being lengthy, content should contain valuable information, entertain readers, and conclude only after satisfying them. Readers now have reduced attention span, which means it all depends on the details that you are stuffing, and how you are presenting them. When you add detailed information, the content becomes lengthy.

The takeaway here is, try to write 1000+ content, but don’t blabber. Rather, put relevant information into the content, so that readers find value in it.

What about keywords?

I don’t agree to those, who think keywords have died a silent death. I’ve explained the reason in one of my previous articles. It’s true that the importance of keywords has been eroding ever since the last few updates by Google, but to say they are no longer important is an exaggerated statement.

As long as the existing search interface is functional, keywords are important. The outdated practices such as keyword stuffing and using one or two fixed campaign keywords can put your site in the harm’s way. I suggest you to generate LSI keywords ideas, so the content vocabulary appears extended to the readers, and also to search engine bots.

No penalty

Google is no longer going gentle on those, who don’t follow the recommended practices. Want to save your site from Google’s penalties? Then follow the tips given above. At the onset of 2016, resort to the safest techniques, discussed above.

What do you think of the five tips given here? Do you want to add any of your tips? Let us know in the comment section.

A Word on Website Design and Marketing

So you finally came up with a great product idea and are anxious to sell online. After a few tries, it is obvious that creating a winning website is far out of your knowledge realm. The good news is that there are many sound web-building companies that can create a custom website that truly showcases your unique product. Internet sales are booming. Get in on the action by creating or improving your website today. These website creation companies can optimize your web design. To find success in Internet marketing, a website has to catch the attention of potential buyers.

Therefore, the text on your website needs a hook, followed by details.

Website Design tips for SEO

A picture is worth a thousand words right? Add photos that capture the essence of your product or idea. Find out how to choose photographs that sell or draw in an audience. A web-building company can assist in making you website organized, pleasing to the eye and profitable. It is important to select the right colors that will work for your particular website. The color palette should be complimentary, blending seamlessly with your site. No-one wants to stare at a screen screaming with obnoxious color combinations, business overload or just unprofessional looking websites. Consult a professional to do the job right.

An important factor in web design is how the traffic flows. It is imperative to reach your targeted audience. A website company can offer suggestions that will improve the traffic to your site, which will therefore increase the sales. Even if your site is just for reading, you want to maximize the number of hits to your site. This builds your ranking within a search engine. There are countless tricks that experienced computer and marketing companies know. Glean some of that knowledge and watch your site hits take off. If you are selling something, every sit hit increases the chance for a sale.

An effective website reaches the intended audience. To draw interest in your site, it is critical to optimize the use of keywords that are placed where your prime audience will likely be. A site selling craft supplies would benefit from targeting other websites where similar products are found. Sewing supply stores or sites, popular crafting/hobby site and so forth. An experienced website marketer can pinpoint where to direct traffic. If a site is selling afghans, the owner should attempt to find people more likely to be interested. Women, often older ones, for example is a good start.

Technology related to the Internet is changing rapidly every day. What worked a year ago may be totally ineffective today. There are companies that deal solely with this subject. If is wise to utilize their expertise. These professionals are more likely to know the latest trends in Internet traffic and marketing. A competent company can assess your unique website needs, come up with effective marketing strategies and many offer website design. A good idea or product is just the start. To have a successful Internet business, your website must be well designed, easy-to-navigate and easy to find.

Which website companies are the best? Check the reference of any company that you intend to do business with. A great company will have a terrific reviews. Select one that offers the services that you need. It may seem to be a bother to devote so much time on a website. The results could be dramatic if the right elements are in cohesion. Instead of reaching 15 people, a website upgrade could bring you 50 and up. The Internet has encouraged many individuals to launch a product or different idea. With so many online businesses, the competition is tougher. It is important to utilize all the innovative technology available online.

Stop procrastinating about your website. Do some research now on the available Internet marketing companies out there. Apply their advice to increase the productivity of your special website. Another idea is to search for other websites similar to yours. Observe there website content. Take note of their overall design. Come up with a plan to make your website just as slick. Your website improvement could generate more visitors. What is there to lose?