How To Be the Boss of Your Business – Content Marketing Is the Key

Those who are in the online business will immediately tell you that success and money is guaranteed in the world of digital market provided your SEO is done efficiently. So what really takes it for you to be successful, to be more visible to your potential customers? This is an imperative question that every online businessman should ask themselves before starting on this business opportunity.

The answer is pretty simple. For the online businesses to be a success, plain seo will not suffice, you need something more than that, you need to build your brand, and you need to build on your online reputation.

online business

Content marketing is the key

Fresh, genuine content is more powerful than any other tools available today. Major search engines lay importance on the content present in your website. What you put online pretty much decides the result of your business. Although there are many aspects that together, make a business succeed and grow, content marketing plays a major role in establishing the roots of the business.

Content marketing is not just a task, it is a whole procedure, and it is a part of strategic seo. Just bringing fresh content isn’t enough as you need to connect to people through your content to bring positive results and ensure your business growth. For this, you first need to identify your target audience.

Most of the online businesses fail to realize the importance of deciding on a specific target audience, hence leading them to fail in their business too. Now most of you must be wondering that what targeting audience has got to do with seo and why it is important.

Targeting audience – What is it?

Well for starters it channels all of your sincere efforts to create rich content designed for the specific targeted audience that is most likely to use your products. Focusing on a specific group of people who you know are interested in your product is way better than creating content practically targeting everyone which is less effective. Now that you have understood its importance let’s talk about how to target your audience?

Know your product well and contemplate about who are going to buy and use your product. Knowing what type your product is will tell you whom to approach or target. Just think if your product or service is going to establish a mutual relationship between you and your potential audience or not. Think about how you can benefit them from your content.

You may have heard so much about content marketing being the next best thing. You may have also heard that original content is the perfect tool to drive traffic and work wonders for your online business. So you too have decided on focusing on your content.

Next what?

What should be your next step after creating a blog for your business? Or how you will build it to help your business grow?

This is the problem with most of the online businesses out there that look to create fresh content in hope of getting traffic but don’t know the next step after it or how to take it to the next level. Don’t worry because you are not the first and definitely not the last one to have this kind of problem. It is expected to be left clueless in this matter as everyone cannot be an expert. Some just find their magical touch along the way.

Always update your website with genuine, fresh and quality rich content. You may have heard this point countless times but it still is the most important basic of maintaining a successful website.  Bill Gates did not just say “Content is King” for nothing right? Regularly updating your content is an important key to successfully maintain your online reputation. Yes you have heard it right; you have to regularly update to expect positive results. It isn’t that you update your site once in a month with the best content and you think your duty is over.

It isn’t over, there’s more!

Okay just promoting your content would not suffice as long as you don’t submit your articles or blog posts in popular directories. This will help you in directing traffic towards your website. Include important keywords in your titles, texts, lists, links etc. well being a little SEO friendly will not hurt you, will it?

The information you provide must be of the best quality and from a trusted source. This is a crucial factor in deciding your content power. Use the technology to generate better content. You will only connect with your audience if the information you provide is qualitative and authentic. A connection with your audience is a deciding factor in your business’s growth. Whatever you do, make sure you do it with a personal touch; after all, you are connecting with humans, aren’t you?

It is imminent that you will face all types of obstacles in the beginning. Creating rich, genuine content over and over again isn’t child’s play. It is easier said than done. But, as Jane Lotter put it “May you always remember that obstacles in the path are not obstacles, they ARE the path.”

Don’t give up; your hard work will certainly bore result. I would like to hear from you about how you used content marketing to reach your goals in your business.

Essential WordPress Plugins for Bloggers

Dear Bloggers,

Setting up a wordpress blog is really easy. You register a domain; buy a space in a server, upload the latest version of wordpress and set up a theme. Now you blog is ready. But the actual task is to taking your blog to the next lever. Maintain the load time, keep a good layout, tighten the security and many more issues need to be touched and that is absolutely necessary for most of the wordpress sites. But fortunately wordpress is a free community and you can find loads of plugins that can help you build a better blog.

I have gathered here couple of my favorite and most useful plugins that are absolutely essential for your wordpress blog. These are all free and you could start use these in your WordPress blogs in no time.

wordpress-hack

Here is a list of essential wordpress plugings:

WordFence Security:

Yes, the most useful plugin in my list which is is 100% free. The purpose of the plugin is is to keep you blog safe form hackers. There are many other security plugins, but personally l like of for its various features. Wordfence do a deep serverside scan of the source code comparing it to the official wordpress core including themes and pluings. Not only it secures your blog but also makes it up to 50 times faster, as said by the plugin developrs. You can also try, Sucuri Security, another great plug for security integrity monitoring, malware detection and security hardening.

 

W3 Total Cache:

For most of the bloggers, the load time of the blog is a very big concern as it plays a vital role for build keyword ranking in different search engines. So we always need to make sure the website loads faster when the visitors come to our website. For that, big site may require extra server resource, but for blogs W3 Total Cache plugin will help you with page speed and you will never need any extra server resource. If you are not a code person, you should try WP Super Cache.

Yoast’s SEO:

Yoast is a great plug in for SEO set up of you blog. You need to generate a XML itemap or need to handle you page title or the META fields? Yes, this plugin is exactly what you need. At the same time it also provides option to verify your site in Google and Bing webmaster. It also lets you insert open graph data into your blog posts.

WP Smush.it:

Almost all the visitors like to see visual content in blog posts. Visual content I mean the images you upload on your blog. Buy heavy images make the site run slow and it also take a lot of server space. So you need to optimize the images further for the web, after you upload them to your blog. However, it is a tiresome job to squeeze the image every time you upload  a new image. The best solution for the image optimization is WP Smush.it, the most effective plugin that automatically optimizes the images that you upload with a bulk optimization option for already uploaded images. This plugin dramatically decreases the storage size of the images while not affecting the quality of the images.

BackWPup:

For security reasons, I always prefer to a weekly back up my WordPress files. With this plugin it is easy to take the full back up of your blog to Dropbox, or your server. It also allows setting up an email backup on daily, or monthly basis. This could be very helpful in case if you need to move your sever and someone hacked your blog.

WP Review:

Many often to attract more visitors, bloggers love to write reviews and if you do so and writes reviews. You will certainly love this plugin.

I didn’t include 10s of plugins because more plugins do more harm than good. I included only the best and most essential plugins that you must have in order for your blog to function smoothly.

I have included only the essential plugins can take your blog to new heights. For more update keep visiting.

SEO Industry Weekly Wrap-up

Google Updates Webmaster Guidelines

 

Google is in constant move to make the internet as a best place and give the right info for each individual search query, they get. Recently they have updated their indexing advice for web owners. AS per the advice, for optimal rendering and indexing, the new guideline wants the googlebot to be allowed to access the JavaScript, CSS, and image elements that the webpage uses. You can read the detailed advice here.

Article Marketing Still Works

Yes, you read it correct. The article marketing is never going to die, in the next 10 years at least. But the million dollar question is how to do it correctly.  The first step for this is to the change the approach of writing content. It is not wonder that Google’s Panda and Farmer update in the recent years desolated the article directories and Guest posting. Now it is time to add the missing ingredients to your writing to please both search engines and visitors and to find the ingredients read this article.

Increase Your E-mail Open Rates

These days e-mail marketing it at its peak. And it is going to stay here for long. Successful email marketing is always helpful to tract and reaches people while driving to your website. And for blogger is it is the best way to invite personally readers to you blogs. But it is not as easy it looks. In fact webservers and Gmail also have made a lot of changes to filter out the spamm mails. To stay ahead in the email marketing game, check here.

Manually Rates Your Website

The Google toolbar page rank is gone. In a recent proclamation Google announced that, they are not going to update the page rank. Now it is time to rate your website manually, as a visitor. Keep the SEO in the bay. Now it is time for user engagement and content. Yes, read this article to find out quality rater guidelines, from SiteProNews.

Matt Cutts Extends Leave Into 2015

Google webspam team head, Matt Cutts shared the news in a note added to his original blog post from July on leave, saying: he would be in leave till 2005. As per his update he is touch with both algorithm and manual webspam team and they are doing absolutely fine in his absence. It is unclear when exactly he will join back in 2015. When Duane Forrester, his counterpart of Bing lost his job, the news is circulating he will ever join back Google.

Google is Killing POODLE bug in its Next Chrome Update

Though not in huge waves, POODLE bug, got noticed by internet giant Google. The bug lets hackers take control of a victim’s online account by exploiting web servers that have SSL version 3. This vulnerability was discovered by three Google engineers. And in the recent update, Adam Langley, security engineer in Google wrote they are going destruct POODLE in a chrome browser update 40.

Why Readers May Never Visit Your Blog Again?

So you think you have an amazing blog? You owe us an explanation then; what makes a blog amazing? Is it the quality of the content, the catchy design or the giveaway offers?

Odds are high that you’d select any particular one of the three factors, stated above. So would many wannabe bloggers like you. But guess what, you are wrong! We’d like to inform you it’s all three of them together that make a blog superior.

Bloggers often stumble to get visitors because they put an isolated aspect of blogging on their focal point. They end up complaining that they aren’t getting enough number of visitors when in reality, it’s their mistake that their blogs fail to pull visitors.

 

In this article, we’ll talk about the remedies that a blogger needs to apply to make his blog a highly visited one. The first thing he needs to do is to take a break from blogging and ask himself some pivotal questions such as;

  • Am I putting my visitors off?
  • Are my visitors getting everything that they are seeking for from my blog?
  • In which ways could I improve my blog?
  • Being a blogger, what is my first priority?

All shortcomings of your blog fall under four main categories; the visitors are disappointed, they aren’t getting what they should be getting from your blog, your blog requires incisive improvement and you haven’t set your priority.

The following reasons could disappoint visitors to your blog;

Lack of Uniqueness

It’s always a safe bet to rewrite what others have already published. It doesn’t take time and doesn’t involve much thinking. You just need to reword a content that’s already written. Many bloggers put rehashed content to their readers and claim it as unique content. Problem is they don’t know what uniqueness truly stands for.

A truly unique content reflects a truly unique perspective. The author should strike up a discussion with a unique motif. The topic could be generic, the content can still be unique. For example, traffic congestion in the city is the same old area to write on. But if your content explains how the botheration of getting late in office due to slow moving traffic is making employees more punctual than before and how it is saving work hours from getting wasted, the content will stand as a unique one, and readers will feel interested to read it thoroughly.

Their Problems Remain Unsolved

Visitors are coming to your blog because they have certain queries that need to be answered. Not finding solutions to their problems elsewhere is what drives them to visit your blog. If you just blabber a lot and call it a day, your readers will be disappointed. They’d realize you are more interested in getting visitors to your blog than providing visitors with what they are looking for.

Loading Time

Even though it’s a purely technical issue, it’s enough to put off anyone. So check every technical detail of your site. If you find an issue, fix it. If needed hire an on-page expert to improve the loading time of your site.

Bloggers are sometimes unsuccessful because of not being able to set their priorities. Hence you need to decide first why you are blogging. Are you blogging to earn money from ads? Or are you blogging to build a base to promote a product in the future? Not setting your priority means being directionless. Your blog visitors won’t like that, will they?

In case you’ve identified the shortcoming that are affecting your blog, it’s time do away with them so your blog gets a makeover. Since improvement is a positive process, you need to

Fix Errors

Errors can be grammatical or factual, but they can put a question mark after your blog’s reputation. Think about it; you come across a blog that has too many grammatical errors. Won’t the blog leave a negative impression on your mind? It surely will. Factual errors are even more severe. They indicate the author is not familiar with what he is blogging about.

Attractive Formatting

Some blogs have such poor formatting that readers literally hurt their eyes. Readers find attractive formats soothing, horrible formats pisses them off. So don’t use free themes, hire a professional developer (if needed) and get a professional theme.

Always bear in mind there are plenty of other blogs and they have everything to attract readers. To survive the competition, you always need to be ahead of them. Even if that’s not always possible, at least try to be at par with them by improving the quality of your blog. Only then visitors will get a reason to visit the site.

Top Five Online Reputation Management Tips for Businesses

Reputation is vital for every business. A business without a good reputation is like a job applicant without required skill. Just like employers will not give two hoots about his candidacy, customers won’t think twice about the business.

It’s a nightmare for a business to lose its repute. That’s the reason customer care executives behave so gently with customers; they don’t want to piss the customers off because a pissed customer can spread venom against the company on social media and it could go viral resulting the repute of the company getting seriously damaged.

Managing online reputation has become an essential part of marketing. Some powerful techniques that could be applied for managing reputation are;

You Must Read: Top Five Tips to Write Successful Corporate Blogs

Buying Domain Names

Internet is a public domain. You can have as many websites as you want. Online reputation management could take advantage of that. You can buy plenty of domains with your company name or your product name. For example if you have a automobile company that goes by the name of ‘Radiant Motors’, you can buy domain names like radiantmotor.com, radiant-motor.com, radiantmotoronline.net, radiantmotorhere.com, etc. Customers will find your company’s presence everywhere in the online domain. You could use those domains to reach out to customers and boast about your company.

Optimizing Your Brand’s Presence

Your brand is not the only one out there. There are plenty of other brands and they are spending tons of money on marketing. Quantifying your branding therefore won’t take you long. You need to increase the online reputation of your brand and for that you need to optimize its presence. Optimization means embellishment of your branding. Add some catchy lines to your company’s Facebook page. Give link to your brand’s achievements into your LinkedIn profile. This will help audiences to know more about your company your reputation will be solidified.

Google Search Result Crosscheck

You need to audit your Google search results once a week. That way you could make sure there’s no negative content on the top search results of Google. It’s pretty simple actually. Just type your company name or product name into Google’s search box and then go through the content of the first twenty results.

What would do if you come across negative remarks on your company/product? The first thing you need to do is contact the administrator of the site. If it’s a blog, contact the blogger. Ask him what you could do so he suppresses the negative comments. If it’s a review, try to change it to a positive one. If it’s a review aggregator site where customers have written negative reviews on your company, it’s a bit more troublesome. In that case, you’d have to apologize to individual customers and promise them to deliver good service in future.

Publicity Campaign

Gone are the days when beating your own drum was not recommended. These days, you need to publicize your brand to stay ahead in the competition. Publicity campaigns are a best way to make that happen. In fact, through such campaigns you can kill two birds by one stone. You can guarantee social outreach both online and offline and portray your company in positive shades.

If you don’t have enough number of in-house staffs, hire an event planning service. They have experienced people who can present your company in a positive light. This will not only help build your reputation but might also fetch you new sales.

Crisis Management Team

A crisis management team is necessary if you want to manage online reputation of your company. This is perhaps the most important of all because when managing your brand reputation is like damage repair and any black spot on your branding is a crisis situation for you.

The team must be highly savvy with web tools and social media. They need to conduct relentless search online using sophisticated tools to find derogatory comment/content against your product/service. It could be a product recall or frustrated customer spewing negativity, the crisis team should be able to handle it adeptly and with a professional approach.

Tools For Monitoring Your Online Reputation

Google Alerts: It’s very simple. You need to visit Google alerts and fill your brand name as the search query to find the links where you have your brand name mentioned.

Tweet Alarm: Tweet Alarm is the best online reputation management tool to create an automatic monitoring system.

Pin Alerts: Setup a quick and easy alert with Pin Alerts to notification via email in a matter of minutes as soon as a new pin comes up. 

Social Mention: Social Mention is the best toll to analyse data from various sources to understand what’s their sentiment and their origin.

If This Then That: You probably never heard about If This Then That, yup a new automation tool that allows you to “put the internet to work for you”.

Image Raider: Best toll for an automated reverse image search and discover websites talking about you, that is possible With Image Raider .

UberSuggest: UberSuggest.org is a tool that shows you many different variations of your Autocomplete values.

Topsy: Another fabulous tool, with Topsy you can scan the whole web looking for mentions of your interest.

KnowEm.com:  KnowEm.com has absolutely free to check if your name has been taken on more than 550 different types of social sites.

Lastly, reputation building is a never-ending process. As long as your brand exists, you need to manage your reputation. So never feel that you have taken sufficient measures to manage your reputation online, and there’s nothing more that you need to do. Instead, make online reputation management a key part of your branding strategy so reputation building and management never bother you.

How Google+ Can Help Improve Your Website Ranking?

Today, social media sites are an important part of SEO strategy. Among various social media sites Google Plus is preferred. It becomes an essential part of any internet marketing and SEO strategies of internet marketers, webmasters and bloggers with the changes and updates on the Google algorithm which was introduced as the Hummingbird.

By integrating quality content publication to your social networks Google Plus improves the user’s
experience. However, for the benefits of your readers make sure that your content should be relevant, accurate and updated.

There has been some assumption that over other social networking sites, Google favors Google+ pages. Though it’s hard to substantiate this, it is clear that Google wants Google+ to be a factor in searches.

SEO Guidelines to Increase Rankings on Google

If you’ve begun to see author’s pictures showing up next to articles in Google’s search engine, you’ve already experienced the benefits of Google+. Google is calling this “Google+ authorship.” It’s a way to group all the content written by one person into a single Google+ account. It’s pretty easy to set up and it allows users to find other content you’ve written quickly, a major plus for you.

Google Plus content is treated by Google just like any other page on the web. Google Plus content will be efficiently indexed by Google; it will gain page rank and appear in Google’s search results.

At the end of the day, the most important part of any SEO effort is to have your business be easily found anywhere consumers may be searching. Google and Google+ are integral parts of this effort because by filling out a local page and including your already created content into your Google+ page, your website rankings and ability to be found are almost guaranteed to increase.

You are simply losing out in terms of SEO if you are not using Google Plus effectively. Hopefully, the factors outlined above will make you look again at Google Plus and reconsider your social media optimization strategies for SEO.

How Will the Future of SEO and Content be Like?

SEO is a dynamic industry and always changing. To get a grasp of how much the industry has changed, one needs to compare the erstwhile SEO techniques with the current ones. Link building for example, was all about quantity few years ago. More number of inbound links meant better ranking. But nowadays, search engines do not assign a website high rank unless its inbound links are natural and from real websites.

The same thing applies to content marketing. Many subtle changes have taken place in the content marketing industry over the time. It’s necessary for online marketers to anticipate the future of content and SEO industries because they are always undergoing changes.

In this article, you will read the types of trends and techniques that will dominate SEO and content marketing in the foreseeable future. Some of the future practices could be;

Optimization to become more technical

Site optimization strategies already involve a certain degree of technicalities and that’s chiefly because SEO and content optimization are not viewed separately. These days, high quality content means search engine friendly content. Such content consists of an apposite density of keywords. If the density is overdone, the content will be considered spam and if the density is below the apt level, search engines are going to pick it up.

Google has placed huge importance on content based sites by the Panda update. After the release of the update, search marketers now keep a text to html ratio of 25%-70%. In future we may get to see more considerations like this getting adopted by marketers. We may see content is being prepared based on the backend elements of the site. New practices may also get added to the list of existing on-page optimization practices.

Mobile SEO

Organic search results vary from device to device. You’ll see different search results for the same keyword if you search from different devices. This holds for majority (62%) of organic searches. Many brands have lost their sleep over this because the optimization strategies they are applying are for desktop devices often do not work for mobile devices. They are not sure how their site will rank on Google if searched from mobile devices or how content on their website will be displayed to mobile users.

The mobile user base has been steadily increasing. To keep pace with that, SEO in the future will change. As Smartphones have smaller screen and less computing power, compared to desktop, mobile version of a website would need to have less design related features and mobile friendly CSS. The sites would also need to be lightweight. Instead of call-to-action buttons for generating leads, service providing sites would need to have click-to-call button.

Structured data in content

The use of structured data in content is a big leap towards a major overhaul of SEO. Search engine algorithms are becoming more and more sophisticated and brands are looking forward to growing importance of semantic searching, which in future may consume organic SEO. The tagline of today’s SEO industry is not ‘The String’ but ‘The Thing’. In future meaningless string of keywords could be entirely replaced by meaningful content.

One of the recent updates of Google called The Hummingbird Update has revolutionized SEO. After the Hummingbird update, optimization no longer means placing a keyword in content. Optimization refers to a generic term that involves a stream of technical and non-technical practices, the purpose of which is to make search engines understand the content. This trend may continue in future and SEO altogether may become heavily reliant on semantic search.

Increased video marketing

There are numerous ways video marketing can bolster an SEO campaign. A video not only adds authenticity, it also accounts for user engagement. Video marketing can be highly profitable for

Better user engagement – A video can be shared by thousands of users on social networks. More people sharing the video means better marketing for the brand. Users prefer watching videos more than reading text based content. That’s why a video has more propensity to be shared. This could result in enhanced user-engagement.

Reducing bounce rate – This is a technical aspect of SEO and video marketing could come in handy for it. A study done in recent time has shown users stay longer on pages that run videos.

Video marketing is already in practice, and in future it could encompass many aspects of SEO that it hasn’t encompassed yet.

Changes in the SEO industry are inevitable. It’s wise for online marketers to speculate on what kind of changes (other than the ones discussed in the article) will dominate the industry. Only then would they be able to survive amid such cut-throat competition.

What do you think about the changes we’ve discussed in the article? Do you think there will be other changes? Tell us in the comment section.

How Google Evaluates New Search Algorithms- From Matt Cutts

Matt Cutt, the head of the Google Spam team posted a video that answers how Google adopt the new search algorithms.

The original question was asked by James Foster of Sydney, Australia who asked:

What are some of the metrics that Google uses to evaluate whether one iteration of the ranking algorithm is delivering better quality results to users than another?

Matt Cutts splits his answer down into three steps of the valuation process which describes the three tired evaluation process of Google before it implements any new algorithm.

(1)    Engineers test the new algorithms offline i.e. they check the result manually. If the new urls ranking are higher in quality than the previous algorithm in place, Google may decide to go ahead with further research to make the things better. And, in case the results are unrated, they may dump it.

(2)    The next part of the development is to launch a live experiment. In this step they take the result both form old and new algorithms and check for the click rate. If the new results have a higher rate of clicks, it indicates that the newer one is better than the old one. But, this isn’t the case always. Matt referred the term “webspam” as an example. But, in general, number of clicks is directly proportional to the clicks.

(3)    In the last step, Google Search Quality Launch Committee has the final decision on the algorithm.

Video link: https://www.youtube.com/watch?v=muZuX9OaMLo

How Google Differentiates A Popular Website Form An Authority Website?

The recent video released by Google, describes more about popularity Vs authority in its ranking algorithm. In this interesting video Google websapm head, Matt Cutts explains the concept of popularity and authority and how Google separates it.

As per Matt’s information, they are working on a new algorithm to finder a better result on it.

7 Quick Blogging Tips for Becoming a Successful Blogger

Blogging is no more a pastime for many. These days it is the way of making money online. Like me, all digital marketing professional will agree that blogging as one of the best organic ways to build backlinks and build a personal brand of yours. So what you want to achieve with blogging is up to you but to be a successful blogger what you need is to write engaging blog posts.

In this article I have discussed some useful blogging tips to become a successful blogger. The tips I have for you, are short and concise. Hope you will like it. 

Here the list of quick tips to become a better blogger.

Turn blogging into storytelling

Don’t make blog posts a playground of jargons because they will be heavy on readers. So before you plan to draft something, you need to understand the psyche of readers first. Everyone loves to something that’s crispy, informative and lucid. Dish them out exactly what they want. Make blogging as easy and informal as is storytelling. This will amount to user engagement and your blog will pick visitors.

Sharing is caring

At the time of having a lighthearted conversation with someone, you share many of your details, don’t you? Similarly your blog cannot reflect a conversational style unless you share your feelings with readers. Here feeling doesn’t mean your personal feelings, but what you feel about the topic on which the post is about. Your point of view shouldn’t be objective but personalized. You might appear opinionated, but that’s the point of blogging.

The three ‘I’s

Success in blogging depends on three ‘I’s: information, interaction and inspiration. A powerful blogger informs users what they don’t know, interacts with them through a comprehensive style and inspires them to carry out certain task. Unless your blog post doesn’t inform, interact or inspire, you won’t succeed as a blogger.

Length and depth

The length of the post should be commensurate with its depth. If you are writing on a trifling topic, the post shouldn’t be too long. If it covers one or more critical issues, it needs to be lengthy. Bloggers oftentimes fail to understand this. The result is we either come across blogs lacking refreshing ideas and only consisting of fillers, or blogs written on a pivotal topic but too short to read and conceptualize.

Write more often

The only way to become a celebrated writer from a mediocre writer is to write more often. Bloggers, whose writing is not up to the snuff, often hesitate to write more. They need to understand their being mediocre is the reason to write regularly. Constant writing helps a writer to identify the errors and to away with them.

However, flying blind is not a solution. It takes time to improve the quality of writing. I remember, when I started writing during my early days, it was too hard for me to write even a 300 word article. So wannabe bloggers should be patient. Some useful ways to become better writer is to attempt to replicate your favorite writer’s style, keep writing without a pause and then spend time on editing. There are many strategies to put at work but unless you write more often, the strategies won’t work.

Identify your readers

To many bloggers, their blogs are the only way to earn money. With time they realise there’s hardly any difference between them and someone who runs a mainstream business. It is important for a business to identify its customers; similarly, bloggers need to move readers apart from visitors. A site can be visited by thousands; that doesn’t mean everyone visiting the site is a reader.

Question is how to identify the real readers. A real reader is one whom the blog attracts. He likes to visit the blog every once in awhile. He is full of ideas and wants the authors to know about them. And he wants to interact. You need to give your readers options so they could interact with you. That’s how you could spot a dedicated reader and regularly communicate with them so the site could always retain its reader-base.

Selective publishing

After making a footing in the blogging industry you will want to solidify it. To do that you need to choose quality over quantity. Do not publish everything and anything. Publish only those blogs that are qualitatively better than the others. Quality in this context should be defined as an assortment of different elements. Style of writing, the topic of the blog, the information you put in, the perspective, etc are some of the elements that make up the quality.

The seven quick tips could help you become a better blogger. Even though the word better is ambiguous, you could always improve. One thing is really important, do not practice the tips stated above in isolation. There should be coherence and that would only be possible when you put all the tips to use together.

Do you agree with my analysis? Or got any of your own tips to share? What do you think of the seven tips that we discussed in the blog? Can you suggest any other quick-tip? Do share it with us by posting a comment below.