How to Implement Schema Properly for Better Ranking

Search Engine Optimization is one of the faster-growing online marketing trends, and more businesses are spending a large chunk of their marketing budget on SEO, to boost their online presence. According to Hubspot, 80% of a website’s traffic begins with a search query into Google and other search engines like Bing.

Its usefulness consistently proves itself in the digital age, though a lot of professional SEO’s often overlook the value of some advanced techniques. One of the most powerful yet least-utilized forms of SEO techniques and ranking factor is the schema markup.

Schema seo

What Is Schema Markup?

Schema is a code that you inject into your website to make it easier for search engines to display useful information for users. Basically, it is a type of microdata that helps search engines interpret the information on your web pages more accurately. Inputting Schema defines what the content of a page is exactly and how it should be used and treated.

It is very easy for users to understand the meaning and the content of web pages but search engines have a limited understanding of what is being discussed on those web pages. Adding schema markup is like saying, “Hey Google, Yahoo or Bing, this content describes a specific person, TV show, video, etc.” This, in turn, helps search engines better understand your content and display it in a more accurate and relevant way.

How to Input Schema Markup?

Schema components can be applied directly to the HTML code of a web page. No need to learn new coding skills since web pages still use HTML. You will just have to add bits of semantic vocabulary to HTML microdata. You can also use a tool like Google’s Structured Data Markup Helper which will generate an HTML that you can simply copy/paste into your site’s source code.

When using schema markup, the goal is to rank and look better on search engine results pages (SERPs) and in front of users. It is vital to understand that there are data markups for all kinds of content types.

These are:

  • Restaurants
  • Local Businesses
  • TV episodes
  • Book Reviews
  • Articles
  • Movies
  • Events
  • Products
  • Software Applications

The first step is to go to Google’s Structured Data Markup Helper. You will need to select a data type and then paste the URL or HTML source of the page you want to mark up. Once that is done, click on “Start Tagging.” Your page will load on the left side while the data items appear on the right side.

Highlight the piece of the content associated with the markups. If the content you wish to markup is an article, highlight the name of the article and select “name” on the right-hand data panel. Continue adding markup items for your content. It is important to add markups to everything in your content that can help better define what your web page is all about. When done, click on create HTML.

The HTML of your page will appear with the microdata inserted in their respective spots. You can download the generated HTML file and copy/paste it into your source code or CMS.


Now, you would have to find out what your page will look like after adding the markup. This is to ensure that everything is done right and that you will rank better in SERPs. Use the Structured Data Testing Tool to analyse your web page.

You will have to copy/paste your HTML code into the tool and click preview. The tool will show you how your content will be presented in SERPs. Inspecting every markup element added is vital. If you still need to make changes with your added markups, you can do it directly to the HTML code you pasted to the Structured Data Testing Tool. You can also go back to the last page and add more markups.

Once you’re done, do a quick search on your chosen search engine and see if the information displayed about your content is helping users understand what your web page is all about.

Make sure to also use Google’s Automatic Item Update tool if you’re using Schema markup for your business. This enables you to update your product ads directly. No need to create a new HTML code if you’re thinking of adding new products to your business.

A Few Tips

Adding Schema markup to your pages will definitely help you rank better, though there are a few things you have to be mindful of when using this method.

More more and More!

If your web page has a lot of content on it, it is best to mark up every bit of content that you can. Just make sure that you mark up the content that is visible to users who visit your web page and not content hidden in other page elements. Remember, the goal of using Schema markup is to help search engines understand your content better so that they can present your page in SERPs in a more helpful way, which means a better user experience and better SERPs.

Elena is a marketing manager at Keen. She is also a life coach and helps young adults reach their full potential on and off their jobs. Elena is often hired by small local organisations to boost morale and improve team productivity.

9 Basic Components for a Strong SEO Strategy

SEO isn’t something concrete, something that can be defined. No doubt an outline of what it encompasses can be made out, but what it actually consists of constantly keeps changing.

That’s the reason no matter who you are or how much experience you have with SEO, it’s never enough.


But then again, even if you’ve got a basic idea of the outline, you can pretty much fill in the circle one way or another. So here are the 9 basic components of a strong SEO strategy.

  1. Backlinks

Backlinks have been the most important and stable part of the SEO game for as long as SEO has been existing.

No doubt their importance has somewhat diminished over the years, but it has never been completely wiped out.

The methods to procure backlinks, the types of backlinks to acquire and frequency of acquiring them has considerably changed over the last decade.

Right now, “Quality” and “Relevance” are placed above “quantity”. So make sure the links pointing back to you are from sites in the same niche. The narrower the gap, the better are your chances for ranking.

Guest posts on sites with similar content is one of the best ways to do so.

  1. Keyword Density and Placement

A tricky one this is, do too much and you’ll be penalized, too less and no one would notice your blog exists.

Keywords are what let Google know what your content is about. So you need to make sure that you let it know, without emphasizing your desperateness to rank for that particular keyword.

The best strategy is to:-

  • Start the article/paragraph with the primary keyword.
  • Headlines can be optimized by embedding the primary keywords in them. They gain a slight preference based on their header tags.
  • Use LSIs:- Keywords with similar meaning, but not exactly the same words/alphabets. For eg. if “SEO Strategy” is your primary keyword, you can use “Strategies for SEO” and other related keywords.

As far as keyword density goes, a density of 0.6-1% is ideal. (It’s not fixed, so keep experimenting!)

  1. Content Length

The longer the content, the better you rank, simple as that. Obviously there are other factors at work like Domain authority, backlinks etc.

But if two websites having the exact same domain profile (no. of backlinks, domain age, DA, PA,TF) post content, one shorter and the other comparatively longer, the longer website is more likely to outrank the shorter content.

The best examples can be seen on Neil Patel’s blogs, where 99% of his posts are around 6-8000 words!

  1. OutBound Links

Outbound links tell Google that you’ve got a credible source for your content and it’s not just heresy.

If you’re talking about SEO Strategies, it’s a good idea to link to the #1 result for the phrase on Google, and if you don’t wish to give them a free link (because obviously that’s your competition), you can always link to Wikipedia, Forbes etc.

These are some of the most respected sites on the web, hence when you link to them it passes some kind of “respect” onto your content as well.

  1. Internal Links

Internal links are one of the most under-utilized SEO strategies. Even though they look like “self promotion”, they work miracles for the Search Engines.

Simply because they help the bots jump from one page to another seamlessly, the same ease of navigation can be said about your visitors as well, and they also add as “backlinks”.

So overall internal linking to your other pages is a great way to tell Google what those other pages are about, as well as enhance the user-friendliness of your blogs.

  1. Image Optimization

A lot of SEOs focus only on the “content”, and they miss out the fact that images are just an as important part of your SEO strategy as the textual content.

The best ways to ensure image optimization are:-

  • Use Alt tags consisting of your primary keywords for your images.
  • Rename the images according to your primary keyword. It’s important because then they’ll be reflected in the image URL as well:- e.g. .
  1. URL Optimization

Short and Keyword rich.

That’s exactly how your URLs should be.

If your article is about SEO strategies, make sure it’s something like or works fine as well.

But something like won’t do. And again, won’t work either.

Because Google only focuses on the first few words of your URL and the value of the keywords is inversely proportional to their distance from the starting point of the URL.

  1. Website Speed

It matters more than most people think it does.

A slow site not only has a direct effect on your site’s SERP, but also an indirect effect in the form of “”pogosticking”.

Meaning, if your site is slow, most people would hit the back button even before it completely loads, which is called pogosticking and this would push your further down the SERP.

So make sure your site is as fast as it can be. Use a CDN, use GtMatrix and other freely available tools on the internet to find and counter the problems.

  1. Social Signals

Social signals tell Google how “socially popular” the content is. The more shares you have for your URL, the better your chances of getting ranked above your competitors.

You can use plugins like SumoMe to embed a “Share” button on your website easily and insist your visitors on sharing them.

Infact some researchers believe that soon enough, Social Signals would take over Backlinks in terms of SEO importance, hence it’s not to be ignored.

Final Words:-

As I discussed earlier, SEO isn’t definite, you are always free to experiment on your own.

A certain kind of keyword density or URL structure might work better for you than it does for others.

Hence the factors discussed above are just the “outline”, feel free to tear them apart and find your own strategies.

Danish Wadhwa ( ) is Digital Marketing & Branding Pro, who is helping startup and business for sales conversion optimization. His drive, passion, and analytical mind enabled his successful foray into the arena of Marketing & Sales Automation. 

A Complete Guide to the Career of a Freelancer

Pursuing the regular official job might not be your personal choice throughout your life. After having a bad day in the office while dealing with some unreasonable customers, attending pointless meetings you might want to shift your attention towards those attractive freelancing jobs.

But, the toughest challenge is to find the legitimate jobs for moving forward. In order to kick start your career as a freelancer, there is a need for you to become conscious about detecting the scams on the market. Sometimes even the most legitimate offers don’t pay you the amount you deserve.


Here is a list of legitimate works, which you can think about pursuing from your home as a freelance worker.

Work of a Writer and Editor:

Working as a freelance writer can actually be a good option for you. Working with a wide variety of clients would definitely let you know many unknown things about the field. Although how much you are going to earn from the job depends essentially upon your way of working and speed. Sometimes a college degree is essential for getting the job of a online content writer, but as long as you can write well, the degrees will not create any difference.

Graphic Designer:

Just like the content writers, graphic designers have a lot of scope for working as a freelancer. According to the expert reviews, a freelance graphic designer can earn more than $890 per week.


A freelance photographer who has a specialization over a particular genre of photography can definitely think about conducting his or her business. Think about choosing the field of wedding photography or portrait makings due to the chances of a high income.

Social Game Development:

Social gaming will stay in fad as long as the social networking sites will be there. Thus, for the freelance game developers this can be a golden opportunity. Opt for the online programming courses for becoming a master of this field.

Online Tutoring:

Unlike the old fashioned tutors, who generally give lessons to their students in their homes, online tutors are more in demand. Thus, if you have a college degree, you can think about providing online tuition to the students. This is one of the best financial career, which you can pick.

Advantages of Becoming a Freelancer:

There are a number of benefits, which has the capacity of leading you towards pursuing the career of a freelancer.

  • Working as a freelancer can definitely let you be your own boss as you can do whatever you want in the given time.
  • Freelancing would let you choose the field you like. Working on your favorite topic can easily bring you the success.
  • You would be able to charge your fees according to the effort you have to put in a particular project.
  • No matter how large the project you are handling as a freelancer, you can have the full profit of your hard work.
  • As you are not going to work as a regular employee, the chances getting yourself involved in office politics are quite less.

Disadvantages of Working as a Freelancer:

In spite of the above mentioned benefits of working as a freelancer, there are some disadvantages too. So, have a look at the other side too.

  • As a freelancer there is no guarantee of receiving a regular paycheck. So, you need to get yourself used to the uncertainty of freelancing.
  • It can become hard for you to plan for the holidays as you never know when they will call you for work.
  • When you work all by yourself without taking the help of an employer then, you need to take all the responsibility of the job.
  • As you are not working under an employer, the chances of getting some benefits like- dinner or lunch treat, a free laptop, bonuses, etc are quite low.
  • There is a chance of getting isolated due to your freelancing job as the chance of having a regular conversation with your fellow workers is not there.

How Can you Become a Successful Freelancer?

It takes a lot for one to plan their career as a freelancer. The success depends mainly upon the level of your hard-work and the imaginative power, which you are going to use.

Here are some of the qualities, which a good freelancer needs to posses.

Skills: At first try to build the required skills and knowledge in the specific field of freelancing. Thus, you need to practice your gathered knowledge for honing the skills.

Make Some Connections: It is essential for you to make a strong connection with your fellow freelancers for getting the support. The professional association in your field will enable you to shine as a well known freelance worker.

Learn the Art of Denying: If you don’t have any specialization in a particular field, then avoid making any commitment regarding that project. Disappointing someone with a wrong process of working might create a permanent patch on your career as a freelancer.

Know your Worth: Conduct a research before fixing the rate of your work. Generally the cost of hiring a freelancer is much higher than hiring an employee. Wrong detection of your work might lead you towards facing some huge loss.

Important Tools for the Freelancers:

Along with the above mentioned qualities, there are some essential tools too, which are used by the successful freelancers.

  • The most preferred tool of the freelance writer is the OpenOffice tool. This really effective writing platform allows the users to finish their work promptly.
  • Freelancers should use some communication tools like Skype for maintaining a connection with their audience.
  • In order to fill the annual tax returns, the freelancers generally use tools like TaxACT. This tool can make the whole process more easier.

Working as a freelancer can provide you with a number of opportunities like leading a trouble-free life. In spite of the uncertainties of the field, you will definitely enjoy the diversity of this work. Most of all, it will provide you with the power of working individually.

Online Marketing Musts: The Cohesive Presence

If you are promoting a business, service, or even just a singular product online, then there are many things you have to think of. You have to be considerate of the demographics you are targeting, what your plan is for the future, and an exact idea in mind of the returns you want for the time invested.

In the midst of all of this potential confusion, it’s incredibly easy to forget a few central points. This threat is all the more potent if the business of managing your online presence and marketing is spread throughout a workforce.

The old saying about too many cooks spoiling the broth takes on a new modern day meaning when this happens. If you have separate sectors of the business all managing their own small corner of the online tools you use, then there is a huge risk of it not all making sense as a whole.

Online Marketing

When you promote online, you’re not just promoting something individually. You should be promoting your business as unified, as all being sides of the same coin. It can be tempting to leave each part of a business to manage itself and use its own online tactics, but this can ruin the overall impression.

As an example: let’s say you run a small hairdressing salon. You have an admin side and then the skill side, with the actual hairdressers. You treat these as separate from one another; rarely will they bleed over in the general course of a day, so they have separate strategies behind them. The admin side wants to appear competent, be able to offer appointments, solve problems – so this is how you promote them online. But the hairdressing side should be emphasising skill, innovation, and creativity.

If the admin side presents itself in its marketing as very corporate, then that’s going to detract from the carefully curated creative impression the hairdressing side needs to nurture.

What’s better? Bringing them together under one central strategy. After all, they all come together under the banner of a single company, so their approach to marketing should be able to blend together as well.

To do this, you have to employ a few different techniques.

Everyone needs to talk to one another. This is imperative; if a business can’t communicate effectively, then the overall picture is going to blur. Put some time into ensuring that you can manage a cloud phone system so that everyone can communicate no matter where they are. Also make use of social media and tools that help a business stay connected, and thus ensuring the online marketing strategy remains in sync.

You also need to think of your business core principles. While there may be different aspects to emphasise, an overriding set of principles is important. This can just be three words you think your company should be aiming for; these can then be kept in mind no matter which area of the business you’re focusing on promoting.

By employing these techniques, everything you do online will blend together and solidify your company brand for the better.

How To Improve Your SaaS Marketing?

When you’re starting out in SaaS product marketing, it may seem like a relatively simple task. You get the new functionality through your QA, you put together a string of accessible tutorials, and launch an email campaign. However, marketing your SaaS company can quickly grow in complexity, and will make innovation and expansion much harder than it has to be.

SaaS product marketing

Here’s a few tips for improving every facet of your SaaS marketing…

Coordinate Internally on New Features

When you’re trying to drive an SaaS company forward, it’s always important to keep things in perspective. For example, one little tweak to your live chat isn’t going to warrant the same resources as a totally new app. You can get around this issue by dedicating a page to important, but not exactly newsworthy updates. No matter how significant a new feature is, however, it’s absolutely essential to keep all business departments coordinated and informed. This will help everyone come together, and effectively communicate the right kind of information. The channels you use to keep everyone up to date are completely up to you, as long as you assure the right higher-ups stay informed on every little development.

Target Different Customer Segments

If your new product features are designed to improve user experience of existing customers, then you should put a decent amount of resources towards determining the segments of your existing user base that it’s most valuable to reach out to. This is going to have a major impact on the future course of your content marketing. An article like this: Embedded Analytics: Built-In Data Analytics Offer a Wealth of Potential Benefits, for example, is going to have much more of an effect on the CEO of an established tech company, rather than, say the head of an organic grocery start-up. By setting clear parameters dividing different segments of your user base, you’ll be able to spend more time and money on those customers who will benefit most from the new features, all the while making sure your marketing materials are distributed to as many people as possible. Even if the new features are primarily about targeting new sections of the market, and acquiring new users, it’s equally important to take this step, and develop your existing customer profile.

Define Important Communication Channels 

When you’re announcing new product features, it’s usually best to take a multi-channel approach. The aim here is to assure your message reaches as many of your customers as possible, and to limit those that slip through your fingers. While email outreach is going to be your main channel, you can use others to reach out to the people you would have missed out on otherwise. Interstitials in the form of in-app pop-ups are a great tool, as they assure that the majority of your active users will get the message, and will be more motivated to check out the new feature for themselves. It’s a good idea to include links to further information, and keep the actual body of the message short and sweet.

VPNs Are For Everyone!

Virtual Private Networks, often referred to as just VPNs, are groups of computers or discrete networks that are linked together over a public network- namely the world-wide web. While they’re most commonly used by businesses to fortify their cyber security, many people aren’t aware that VPNs have a wide range of applications, and can be used by pretty much everyone for a better online experience.

Virtual Private Networks

Here’s how… 

The Student/ Employee 

Students and white-collar employees have a lot of responsibilities, and in today’s increasingly connected world, regularly have to use a VPN provided by their university or business to access resources on their network when they’re out of the office or traveling. If they’re handling anything sensitive, and having to work somewhere where there’s a concern about security, they can just fire up their VPN, and then use the Wi-Fi in an airport or café without ever having to worry about security. This will stop anyone from snooping on the connection, and possibly stealing sensitive files.

The Downloader

Whether it’s legal or illegal, no download junkie wants to be caught up in a company’s witch hunt just because they have a known torrenting app on their device. When using Bittorrent or a similar service, VPNs are the only fool-proof way to make sure you stay safe. Any other measures you’re given will only lead to a false sense of security. Your use of video streaming services can also be at risk without a dependable VPN, as explained on Securethoughts. It’s better to take this precaution than get caught up in a torrent service having its lid blown off.

The Privacy Advocate 

With the recent global cyber-attack, more and more people are getting concerned with just how private their online activities are. If you’re one of these people, then a good VPN could be the answer to all your troubles. Whether you’re in a strictly monitored environment or a wide open one, VPN services can be used to keep all your communications encrypted, and away from prying eyes whether you’re at home or overseas. If you’re in the habit of hooking up to a range of different networks, and you don’t like the idea of others reading what you say online, a VPN could be just what you need.

The Globetrotter

Travelers are another big group that may be attracted to the features of a good VPN. These people want to receive programs live, without having to deal with the shoddy local networks that may be the only ones available. They’ll want to see their favorite TV as and when they air, rather than waiting for re-runs and translations. They may want to access location-restricted online radio that’s based in New York, while they’re sitting in a hotel room in Hong Kong. Whatever the reason, VPNs can help travelers get around barriers that they’d usually just have to accept.

If you thought that VPNs were only for big businesses, hopefully this post has turned that around, and shown you the awesome possibilities that come with these networks!

Inspiring Your Clients & Earning A Positive Brand Image

Businesses these days employ a range of tactics to best present themselves to prospective customers. Not only are smart marketing tactics taken into account based off of exposure and demographic statistics, but the purchasing habits of the general public are often used to target advertisements to extract as much revenue as possible from them. This is part of operating a business, you find ways to best glean revenue from those you’re selling to and hopefully inspire a return purchase. But is this all a business can do to inspire a positive brand image?

what is a brand

Sometimes the answer can be a little more nuanced than you might think. For example, with the increasing trend toward digital-based communications, which are often able for distribution freely, it’s not wrong to consider utilizing client outreach to help your brand image, without the actual need to sell anything.

The world is a big place, and there are millions of companies all vying for the attention of the consumers you’re trying to gain for yourself. How do you stand out? How do you look different to the horde and actually provide something worthwhile?

There are many ways, but one of the most reliable ways is through inspirational, informative content based in the field you’re selling your product or service in. For example, taking the fitness industry. Companies that sell supplements will often step back, take the time to create an email newsletter that provides informative, useful information about taking supplements, dietary requirements, and what training programs might go in hand with them. This doesn’t necessarily mean they’re selling said diet plan, supplement or training program, but they are, on the surface, making an effort to educate those on their mailing list.

This can only be looked at positively from those reading the email. It makes them feel valued, even if the email has obviously been mass distributed. It makes them feel like their custom is worthy enough of being catered for through actual, real means. You see the point? Positive client outreach, in a way that serves them rather than serves your revenue needs, can have a lasting impact in encouraging brand loyalty.

Who knows, maybe some time down the line, the client remembers said diet plan and would like to implement it to reduce his bodyfat, while retaining his muscle. Perhaps he’d like to use a fat burner for that. Due to the effort you went to to communicate through the email newsletter, he’s already identified the diet plan he’s thinking of embarking on with your brand. He’s statistically more likely to search for the supplement on your website thanks to this associative effect you’ve implanted.

This doesn’t mean you need to have a ‘harvesting’ mentality like that to make use of this. Sometimes an outreach of goodwill in this regard is its own reward, as having a positive, healthy brand image can return dividends you wouldn’t expect, like a positive social media review, or word of mouth traveling about your business (a marketer’s dream.)

Ultimately though, it can help a client stay engaged and active with your communications, and in the modern world, that’s one of the more valuable resources you can hold.

7 Keyword Research Tools You Need To Know For Incredible SEO Success

Smartly selected keywords are factors of a successful content marketing campaign and SEO strategy. Researching for keywords is not rocket science, and shouldn’t be chosen randomly.

Some big enterprises spend a lot of money every year just for keyword research, while some companies have devoted teams who conduct keyword research for them. It might seem too expensive and very baffling for small businesses and new start-ups, but the actual secret to a perfect keyword research is on the tools used.

High ranking and a successful content marketing should be the primary goal of every marketer, and choosing the right keywords should be the way to reach this. Focusing on keyword research can accommodate the quality of the content.

Keyword Research Tools

Here are seven keyword research tools that play a major role in content marketing related to trending topics and searches as well as user intent.


SEMRush is a must-have in all SEO and keyword research tool list. It might be a paid tool, but it is greatly recommended for content-rich sites, retailer sites, and e-commerce websites that are aiming for a spot on the first page of SERPs.

To open all data about a particular internet site, just input the website domain. The information includes keyword selection options, competitor ranking, and website ranking based on the ranking factors.


This tool is one of the most popular tools that content managers and SEO experts search for when they want reliable reports on traffic approximations, organic competition, and keyword trends. SEOCockpit often includes results by adding synonyms from Google Adwords, and Google suggests.

The outcome is a precise duplicate of Google’s Keyword Planner. However, you can get a comprehensive overview of all the competitions of the selected keyword just by clicking keyword. SEOCockpit is particularly recommended if they want their brand and product to be a success on eBay, Alibaba, Amazon, and other well-known e-commerce stores.

Google’s Keyword Planner

Google’s Keyword Planner is a must-have tool for a lot of reason. First, it is free which is enough reason to install and utilize it at least once before swearing of never using any other type of keyword tool ever again.

Secondly, it is modified to provide precise information on the choice of keywords. By inserting some few phrases including the selected keyword, Google’s Keyword Planner will provide a complete report on search volume and the comparative competition they might face while using them.


Through this tool, the repository of the day’s and week’s top trending keywords, and search on for ideas about keyword can be searched. Anyone can check up on the search volume in one month, in the last seven days, or even an overall average.

KeywordInspector is room for some keyword research tools which can help the content get to the top of each SRL on all search engines.


It is a great keyword search tool because it doesn’t only help understand the standing of the selected keyword, but it also helps establish keyword ideas. Ubersuggest will actively engage in creating new phrases, providing new suggestions, and helping people understand the potential of the chosen keyword.

MozKeyword Explorer

Mozkeyword Explorer is like the younger sibling of Google Keyword Planner. It is an excellent keyword research tool because it can provide more detailed outcome with the rating of the competitor sites and keyword analysis.


This tool is like a mashed up of Google’s Keyword Planner and Ubersuggest. It utilizes auto-suggest features of many known engines at a time. It includes Google, Wikipedia, Yahoo, Answers, Bing, Amazon, and Youtube. But the list of suggested keywords might not be as many as the results in Ubersuggest.

Nevertheless, from listing all products on eBay to opening an own Youtube channel, Soovle can be utilized to get to the top of any SRL within a couple of days.


The factors that control SEO and rankings are not given. It makes optimizing websites easier and confusing at the same time. That’s why it is much better to use keyword research tools since it can offer a bundle of new and low-competition keywords in just a few seconds.

Iman Bahrani is an expert when it comes to Digital Marketing and SEO. He is also the CEO of During his leisure time, he loves to learn new things about this field and share his thought through writing.

To Win A Customer, You Must First Learn To Think Like One

As a business owner, winning customers should be your primary objective at all times. A large and loyal client base will enable you to gain the sales needed to turn a profit. Ultimately, that’s the only barometer that truly matters.

The competition for customers is fiercer than ever. So whether you’re looking to win new ones or gained repeat business from existing clients doesn’t matter. Going the extra mile to ensure that yours is the only company needed is the only way to guarantee success.

Win A Customer

So put yourself in their shoes with these simple tricks, and the future of the business will look brighter than ever.

Have Personality

Branding is one of the most crucial parts of any business operation. It gives your company its identity and forms the foundation of those emotional links that lead to sales. Unfortunately, many modern companies fall into the trap of being too bland.

There’s no denying the importance of professionalism too. However, modern marketing facilities allow for effective expression. Social media, videos, and blogging are all fantastic ways to build a stronger brand image. Moreover, it keeps the business fresh in the minds of existing clients and potential new ones.

A strong brand image can have a telling impact on the demand for products, especially if people spread the content. Given that the reputation of the company can also influence pricing, you’d be a fool to miss out.

Connect On A Personal Level

As a business, you are constantly trying to connect with as many people within the key demographic as possible. Having said that, it’s imperative to appreciate the consumer’s need to be treated as an individual. Show them that your services are tailored to their specific needs, and the response will be far more positive.

Interaction is vital. Once again, social media can be very useful while improved human communication can bring big rewards. Meanwhile, using newsletters can feel more personal than other ad campaigns.

Adding that sense of individualism is key. Apart from anything else, consumers are far more likely to deal with people that they actively trust. Create that friendly bond, and you can’t go far wrong.

Think Beyond The Product 

Marketing your products and brand in a winning manner is crucial. However, gaining interest alone isn’t enough. If you truly want to convert the sale, you need to think about the overall service.

Customers won’t use your business if they feel their details aren’t safe. This is why PCI DSS compliance is essential and should run alongside other security measures. Meanwhile, testimonials and customer reviews can go a long way to putting client fears to bed too.

If your business handles online sales or provides a delivery service of any kind, clients need to trust these elements too. The likelihood is that this aspect of the operation will be outsourced. Make sure that you choose a reliable service that suits your needs. Otherwise, those relations could be damaged through no real fault of your own.

Perfecting The Good Old Fashioned Newsletter

Sometimes traditional is best. You’ve already got a brilliant social media marketing campaign that is bringing in customers, but there are still some potential customers that you might be alienating. Almost everybody is on social media these days, but there are still a few people that aren’t. The older generation, in particular, will be more susceptible to less flashy, more traditional forms of marketing. A well-structured newsletter is still an effective way to attract customers if you do it right. Here are the key elements that every newsletter needs to have.

Old Fashioned Newsletter

Getting It Out There

The first thing to decide is how you are going to get your newsletter out there. Even if you are targeting the older generation, you need to remember that they aren’t dinosaurs. They might not be on social media but it is likely that they still have access to email. Using companies like America Int is the perfect way to target lots of potential customers with your newsletter. Depending on the nature and target demographic of your business, it might be better to go for the old fashioned paper newsletter. If you are going to consider that route, you need to be aware that it is going to cost a whole lot more than emailing it out.

A Good Title 

The title can make or break your newsletter. Potential customers will read the title, then decide whether they want to throw it in the bin or carry on reading. If you are distributing it by email, then the title will be in your subject line as well. If it isn’t catchy enough, the email might end up in the spam folder before it’s even been opened. 

Eye Catching Pictures 

You’re going to want to fill your newsletter with useful information about your business, but if you make it too wordy, then people will drift off. The picture is often what draws people’s eyes to your newsletter in the first place, so it needs to be right. Make sure that it is indicative of your company and its main selling points, as well as being interesting.

Relevant Information 

You can’t just write a newsletter about any old thing. It needs to be about your business and the things that make you stand out. You can also include other subjects that are related to your business, as this will still inspire interest. But be careful that you don’t end up promoting your competitors by accident.

Have A Point 

The newsletter will give general information about your business and your products, but you need to have some kind of focus at the end. Directing customers to your website is a brilliant way to build on the interest that you have created with the newsletter. Any upcoming events that your business is hosting can be advertised in your newsletter as well. Offering discounts is another good way of ensuring that the interest you create will be transferred into sales.

If you follow these steps, you can perfect one of the best traditional marketing strategies out there.