SEO, or Search Engine Optimization, can be considered as the most influential aspect for digital marketers. When you optimize your blog posts, you increase your chances of getting reached by your readers, along with making your online presence more visible to the audience catering to your niche.
Effective strategies for doubling your blog traffic –
Keeping up with all the maneuvers of SEO writing can often be confusing. Therefore, here we have made a list of the most efficient SEO tips that help optimize your blog post to improve your content’s search ability. Also, these are the best pointers to get you started with SEO venture!
#1 Focus on long-tail keywords –
Optimizing your blog posts is not just about inserting the main keywords as many times as possible. Actually, it damages your optimization process as Google considers this as keyword stuffing.
Apart from the SEO perspective, it also does not deliver a good reader experience.
Hence, it is crucial that you use your keywords in a way that doesn’t feel unnatural or forced.
The best way to do this is by focusing on one or two long-tail keywords. Although there is no hard and fast rule to focus on a single keyword, it is better to narrow enough to allow you to spend time optimizing for just one or two keywords.
So, are you wondering why to why to use long-tail keywords?
These longer keywords keep your post centered on the specific goals of your audience. Website visitors looking for long-tail keywords are also likely to read your post and then look for more information from you.
In simple words, they will assist you in driving the right kind of traffic you are seeking.
#2 Include your keywords in specific parts –
Since you have your keyword, you need to incorporate them into your blog at ideal positions. But, which are the best parts to include these terms?
The four essential places in your blog post are:
Title Tag – The title (i.e., headline) is the first step of a search engine as well as your readers to determine if the content is relevant to their search or not. Google calls it the “title tag” in a search result.
Technically, Google measures 500 pixels to 600 pixels in width, which is around 60 characters. Hence, ensure to include the keyword within the first 60 characters of your title.
Headers and Body – Include your keyword at a normal cadence in the body of your post and in the headers. Make sure that the keyword is placed in a natural and reader-friendly way.
URL – Search engines consider your URL as an essential factor to know what the post is about. Optimize your URLs by including one to two keywords in it.
Meta Description – Your Meta description is basically to give search engines insight into what the blog contains. At the same time, remember that it is also a great deal for click-through rates because if it satisfies your reader’s intent, then there are chances that they will click on it to read your post.
#3 Optimize your images with image alt text –
Blog posts are not just about long texts; they should also include images that help readers explain and understand the content. However, search engines don’t just search for images. They focus more on images with image alt text.
In other words, to ensure your images contribute to blog optimization, you need to include alternative text to the image.
Wondering why? Since search engines cannot “see” images the way we can, the alt text describes the search engine what the image contains. Ultimately, this helps those images rank on the search engine’s image results page.
The image alt text needs to be descriptive in a helpful way. This means it should offer the search engine with context to index the image if it is in a blog post related to a similar topic.
#4 Avoid using too many similar topic tags –
Subject tags can help organize your blog content, but overusing them can be detrimental. If you have too many similar tags, search engines might penalize you for having duplicate content.
If you are concerned that your current blog posts have too many similar tags, invest some time, and clean them up. Choose between 15 and 25 topic tags that you think are essential and relevant to your blog. Make sure that they are not very similar to each other. After this, you can tag your posts with those keywords.
#5 Use internal links, if possible –
Inbound links help show search engines the validity or relevance of your content. These links will not only help keep your visitors on your website but will also display your other search engine authoritative pages. If you have a blog on a topic mentioned in your earlier post, ebook, or web page, it is recommended to link it to that page.
#6 Use the Google Search Console –
The Google Search Console contains a section called the Search Analysis Report that helps analyze clicks from Google Search and ascertain what keywords people are using to find your content.
If you’re interested in optimizing your older blog posts to perform better and generate more traffic, then this tool can help you identify the easiest ways to do so.
#7 Create and publish timeless content regularly –
When planning and writing your blog articles, make sure it is timeless content. This implies that the content needs to be about topics that are sure to remain relevant and valuable for a long period of time. Well, you can consider some minor changes or updates on the blog.
Here we have mentioned a few reasons why timeless content is so valuable:
- It contributes to a constant amount of traffic coming to your blog (and website) long after the publication date.
- It will help you classify over time, not just in the near future.
- It will help you generate leads over time as a result of the traffic you continually generate.
In a nutshell,
Well, we are not saying you need to incorporate each of these SEO practices into your content strategy right away. Nor do we expect that!
However, as the number of your published blogs increases, you need to target your potential readers.
Once you identify your end-goals and your ideal readers’ intent, your journey to create valuable content will be a lot easier. It will also make you understand that you are on the right track to organically deliver content that is always relevant to them.