When you are doing your business website’s SEO, you must be extremely careful- no other shortcut!
The techniques which you used till now may be the reason that will penalize you in 2021. Simultaneously, the techniques you listed as a waste of time can now be indispensable. If these adventurous aspects find you alive- welcome to the world of SEO!
It is clear in your mind that Google changes its search engine algorithm regularly. Yes, it is frequent. It is not a surprising fact that marketers get confused sometimes. Indeed, there have been speculations about the latest SEO trends and tactics running rampantly, and now, they are the breeding ground for many myths, right?
What is SEO?
SEO is an art, and it should be done correctly always. You can’t afford a single mistake these days. Below are certain SEO techniques you should definitely avoid as they are of no use or are the reason for your downfall in search engine ranking.
You may be wondering, why is it required if the ultimate criteria are to be original, right? Indeed, SEO is in demand because it helps keep the search results fair and justifiable. You as a user would trust the search engines, and something that achieves the top spot in search engine rankings allows you to trust the site. It is a great way through which you build credibility for a search in web browsers. As a business, if you rank higher in the search result pages, more will be the clicks, and thus, more will be the traffic for your website. Isn’t that a great system!
Spammy Guest Blogging
Matt Cutts once came out with a functional announcement that sent tremors across all the web communities.
“If you’re using guest blogging as a way to gain links in 2014, you should probably stop.”
Woah, that was big news! Here is what exactly happened after the blog- Mayhem. Unleashed was published by him. According to your practice, guest blogging is an important aspect and stands a pillar of different content strategies and SEO for a long time, right?
So, what do you think was Cutts pulling a single plug on the practice?
Yes and No!
The fact is not a line of algorithmic code was effectively changed when Cutts clicked “publish” on his post. Indeed, the panic after this incident was much overrated. The people who should be actually scared are the people who always email experts or Cutts asking for different guest posts so that those can be made to pop in the backlinks!
This is the reason why Cutts rattled his sober against guest blogging. Interestingly, the spammy SEOs have once again helped us understand a good thing- guest blogging – effectively into a black hat technique!
Indeed, there is legitimate guest blogging. And the other one is spammy guest blogging. Indeed, some people are really great fans of guest blogging, but it is advised that you practice guest blogging, but with caution!
So, here is what the change we expect to look like:
- First of all, Google will be cracking down on guest post links that are completely irrelevant to the site’s theme. For instance, if you are thinking of an auto insurance sales links on forbes.com/technology, will that be a good idea? Indeed, now not going to happen!
- Secondly, Now Google will tighten and regulate the penalties on optimized anchors in various guest posts. Indeed, you must know that optimized anchors are really bad, but most of the time, it is likely that the penalties will be swifter and harsher on those which are appearing on the guest blogs.
- The next thing is Google will increase the algorithmic importance of Google’s authority and authorship. This is one of the most critical determining factors since ages, and you should keep a check on it regularly. Yes, it is possible to look at your metrics. Go to Google Webmaster Tools > Labs > Author Stats.
You can check that anytime. Your personal authority as an author will have an increasing importance when your guest blogs are validated.
These were the things which you can do now. But what are the things that need to be stopped? Here is the checklist. Stop now if you are doing any of the following with your guest blogging.
Using optimized anchors in your guest blogs
If you are attempting to rank for head terms in your guest posts, STOP!
- Writing irrelevant content in the guest post.
- Writing low-quality content in your guest post.
- Attempting to rank for long-tail keywords will do you harm, better stop!
If you see in the present condition, guest blogging is still a viable option for improving SEO. It also helps you build your author rank and enhance brand awareness. As it is said, you have to be extremely careful while executing your guest bogging steps.
For a long time now, you may have seen SEOs use anchor texts with the given keywords to improve their SEO. The awesome thing here was that it worked. But will it work now? NO!
The days of anchor texts are gone. Today, if you are using anchor texts, in short, you will be asking for a penalty!
So, what do you understand by optimized anchors? Indeed, understand it like this:
An optimized anchor text is an anchor text that has the keywords and uses them for ranking. For instance, if a site wants to rank for the term “top clothing shop,” it would be using the anchor “top clothing shop” to link to its clothing site!
Indeed, it was working great until Google warned against this practice in its “Link Scheme” document!
Quality matters over quantity
The more backlinks you get for your site, the better it is, right?
Yes, purchasing backlinks are quick, easy, and is also affordable. You can find numerous SEO agencies that can build a bunch of links for you. Just in one to two weeks, they can pile up a few dozen links that point directly at the pages you specify.
But wait, that can ruin your website if any of the following is true!
- The website link which is penalized
- The website or site which has low DA! For instance, the sites whose DA is below 20 are the worst!
- You receive a large number of such links in a very short period of time. It can be dangerous!
Link building is effectively the bread and butter of SEO agencies. However, it is correct to say that any value of link building will largely depend upon the authority and also the validity of the site.
According to search metrics, the third most determining factor in your rankings is the number of backlinks you have! Indeed, more backlinks meant higher rankings, and it is not true anymore!
It is because the backlinks should be more relevant; otherwise, there is no change in the rankings of the site! With the help of Google’s Penguin Algorithm Update, the links’ relevancy is more important than the quantity you have.
Keyword heavy content
It is old- Keyword stuffing is bad!
Indeed, this was one of the oldest and the common trick in the SEO playbook.
So, what is keyword stuffing?
Keyword stuffing can be seen as the practice of loading a webpage number if attempts to manipulate a site’s ranking with the keywords. Often, you will find that these keywords appear in the groups or lists or entirely out of context!
It is not new that keyword stuffing is regarded as bad, but in spite of all the consequences and warnings, still, you can see that be around you, right? Let’s understand how it happens and what is the role of keywords in your content.
You can imagine it like a bell curve. That means, you add a keyword or two, you will be gaining some rank in the search list, right? Keep adding keywords. You will see that you may soon get out of the rank benefits scenario.
Now, keep adding keywords. You will be out of the progressive ranks; moreover, you will be declining! In other words, if you stuff more keywords, you will be penalized! Follow the below-stated advice that will significantly help you avoid keyword stuffing and thus avoid keyword-heavy content, and so you will be able to produce penalty-free content for your site.
What is the kind of keyword stuffing that is penalized? Not all the keywords do the same thing for your site, right! It is the long-tail keywords rather than the head term which are harmful to your site.
For instance, take the example as “baking cake at home is cheap and safe” is a long-tail keyword. If you try dropping this keyword few times in your content, you will get a penalty.
You have to add more content and not just keywords.
The most important thing to be kept in mind is that it does not matter actually how many times a keyword is occurring! It is recommended to add more content that synchronizes well with the keyword.
Never worry about keyword density.
You just have to worry about creating and organizing good content for your readers. There was a time when you could say that keyword density was a big deal. But not now!
Usage of related words can be an excellent idea.
There is confusion for the usage of LSI, that is, Latent Semantic Indexing with Google. Whatever it is with Google’s current LSI usage, keep in mind that you always have to be updated.
The bottom line
Yes, SEO can be maddening at times, but it is one of the most exciting aspects of any website! Contextually putting all the things into a single perspective can be an excellent idea to avoid the most common SEO tactics. So, what are you waiting for? Get these tricks to help you survive in this competitive market profitably!