Many of our business ventures are now turning into a more digital market. So much more is done online that you can now run an entire business through that medium. Digital business is a fast industry; that seems to be changing all the time.
However, because you can spend too much time in the digital world, are you missing out on something? With that in mind, I thought I would share with you some of the easy mistakes some entrepreneurs can make when working in the digital industry.
Not physically engaging with people
It’s easy to forget that humans are still the ones that make a business work. Be that buying off an online shop, working with products that are manufactured. Even reading the websites that content has been placed on for SEO purposes. It always ends with a person. Making that action or doing that thing. So when you work in the digital world, it’s easy to forget this valid point. We can get wrapped up in the likes of social media and marketing and forget to ask someone what they thought or if they have any feedback they wish to give. Remember the fact; everything ends with a person not always a computer.
Unable to make networking events
Attending a networking conference can be great news for your business. But many people don’t physically attend them when working in a digital industry. Some will even opt for an online seminar instead. But what you miss out on is communicating with people and making contacts. Sharing knowledge and working on things to move forward. A networking event can be a breath of fresh air for anyone to enjoy and spend time with like minded individuals. As well as taking the opportunities they provide for making your business grow.
Missed advertising opportunities
You may have everything covered in the online game. Obviously. But sometimes the old fashioned ways can give just as good result. It could be as simple as offering lanyards out to passers by. Where you can get some excellent options or sending mailshots in the posts rather than through email. Some people still like to receive a postcard or advertisement. It’s as simple as a word of mouth, which can be a businesses greatest asset. That those opportunities can be missed solely focusing on the digital side of marketing.
Market changes affecting business
Many market trends and changes will be reported through many mediums, especially online. It’s up to the business owner to keep one eye on the industry and the other on their business. But sometimes a trend can be predicted quickly through communication. Market changes can end up affecting a business quicker than you realise, so it’s important to keep an eye on everything.
I hope this has offered you some advice on how to get the best out of your digital business. While online is the way everything seems to be going, it’s vital to remember that it all stops with one of us. We buy the things; we use the things, and we read the things.