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We’ve all had that experience or at least seen it up close. We’re talking about the event that doesn’t go quite to plan. The content and set-up might be great, but the attendance brings it down. Rather than being something to remember, it goes out with a whimper. Visibility and impact are what can make any kind of event a success or a failure. In giving your event the impact that it needs, your website is one of your most useful tools. We’ll look at how, here.

Be your own herald

Spreading the news is important. As is networking and getting others to help signal boost your event. The centre of it all, however, should be right in your own home. If your site doesn’t already have a press page, it’s time to create one. That way, when the news of your event is being spread, you can host it all for people to see. All the coverage in one place will not only present the facts they need to know but display it from a variety of sources. The more respectable sources you can put together, the bigger the buzz around the event will seem.

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Divert that traffic

A big part of that buzz comes down to how well you’re able to convince the average visitor of your site. You need to have them under the belief that attending your event is something they need to sign up to right now. Hosting something worthwhile is important, but the right use of site design can be just as convincing. A call-to-action can be a powerful thing if used right. Inbound marketing tools are all about nailing down the science of getting people to click where you want them to. Getting CRO experts on your side can make more people more likely to take that all-important step.

Shiny success

The hype of an event shouldn’t die when said event comes to a close. Instead, you should be riding on its success long after. Following up with individuals is naturally important. That’s how you build networking links. So, too, is following up with your public impact. Your site should host photos, videos and news from the day. Share your thoughts on the event, on the impact you made on the people you talked to and the impact they had on you. Gather testimonials from those who have attended. Demonstrate the real and perceived value that the event brought to everyone there. You want to make anyone who didn’t attend regret the fact that they didn’t. Thus building the hype for when the next event comes around.

Leading up an event, your website should serve as a hub of excitement. Keep it updated with news that builds your brand and what you’re going to have to offer. Draw everyone who visits into attending. Then make sure you’re showing your event in the best possible light after the event is done. With the right spin, you can highlight the successes of any kind of event.

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