With ever rising internet users, Search Engine Optimization or SEO is now more significant for all most every business. From a small local restaurant to a international brand, to stay ahead in the market, and attain great success all you need to enhancing website visibility and appeal. For that reason, it is essential to analyze and learn more about the SEO trends for 2014.
Creating High Quality Content
Google has made it very clear that it gives importance to content. No matter how big brand or company you are, if you aren’t creating high quality content, Google has no interest in you. It is also important that your content’s ultimate goal should be providing relevant information. Don’t stress on stuffing keywords. Users and Google are looking for answers. If you will give them what they are seeking, you will get a better ranking.
It may not always be possible to assess which part of your advertisement strategy produced the most sales, whether it was emails, newsletters or Pinterest boards. So, new techniques are on the way to simplify and pinpoint the best tactics, as well as tactics which have been not received well. The Attribution Modeling Tool by Google tells you where first contact was made and when. This helps you to highlight all channels valuable to your conversion cycle.
Customer Focused Websites
If you want better conversions, you need to have a customer focused website. Make sure you are sending clear message to your customers. Make your website seamless, so the visitors can turn into customers. You need to have a proper sales funnel. Posting relevant content at the right time, which helps your customers, is another way of showing them that you care.
Social Media is now an important part of SEO and you must start building a strong social presence for your website especially on Google+. You can Google+ authorship to your website to get maximum exposure.
Teenagers and 20-somethings now use mobile technology far more than their predecessors, and they also use mobile devices more than PC’s or desktops. Business people also use mobile applications at a growing rate in order to stay connected to clients and co-workers on a fairly constant basis.
To make sure you connect with this market, make your site mobile-ready and have an m-commerce solution installed on your website so people can buy from you with their mobile devices.