The term “Social Media Marketing” speaks for itself, and implementing them into your marketing strategy will be undoubtedly beneficial. Several PPC experts and digital marketers have concluded that a business needs roughly 6 hours a week to increase the brand’s recognition, traffic, or conversion.
Indeed, it will take time as all cost-effective things do, but the perks a business will get through this marketing strategy are innumerable. So, here in this article, we will discuss why social media marketing is beneficial for your brand and why every brand should implement it today.
1. Create Brand Recognition
Every brand desires to have a long-lasting image into the psyche of their customers and that is why having great brand recognition is of utmost importance.
Social media marketing will raise the opportunity of amplifying a brand’s recognition and help a company gain a handsome amount of customer base if it is done with proper strategies. Be it through public relations, event sponsorships or advertisements on social media, whichever are relevant to human needs and demands, you can earn a greater number of prospects.
In this form of marketing, if brands want to utilize social media platforms to amplify brand recognition, they must pay heavy attention to their social media handles of Facebook, Instagram, Twitter, etc.
Apart from closely connecting with a prospect, a brand should also look over to the visual factors as that also determines the buying decision of consumers. Designing an attractive website with the help of web development companies is also important.
So, brands that have proper brand recognition, attract audience better. For instance, a brand that is serving consumers for years is more likely to gain better trust than a newer brand that is launching products at a lower cost.
2. Generate Conversions
With the correct implementation of social media marketing strategies, your brand or its products and partners can earn a higher conversion rate. All you need to do is play things skillfully. Surely, a basic promotion directs the audience to get converted, but there are other ways too.
So how exactly this type of marketing generates conversion, have a look at it. For example, on social media handles, Amazon Prime Videos can put up a post promoting a food delivery brand by prompting people to order food and enjoy prime videos at the same time. It will keep people talking about the said food delivery brand and generate organic conversions, helping in maintaining harmony and understanding between both the brands.
Brands must focus on content that can create a better conversion rate. Brands can ask open-ended questions from the audience so that they can state their likings and grievances about any particular product. This helps a brand in evolving to gain better conversions.
3. More Inbound Traffic
Every business desires to have a good amount of inbound traffic on their website. And utilising social media platforms help in reaching out to more people, generating more traffic to the main website. However, they fail to utilise social media platforms effectively and produce inbound traffic.
A brand must utilise every social media platform like Facebook, LinkedIn, Twitter, Instagram as each platform is slightly different with a distinctive audience base. And this leads to the congregation of several types of audiences with different conceptions and thoughts.
So, tailor your post or advertisements according to the social media platform, and your brand will get blooming traffic in return. Also, having great inbound traffic increases the ROI and conversion rate of the brand.
So, tailor your post or advertisements according to the social media platform, and your brand will get blooming traffic in return.
4. Improved Search Engine Rankings
Google ranks sites higher on page 1 of search results whose contents are relevant to the searched keywords. Now, to get search engine ranking more improved, brands can take the help of social media platforms.
Social Media has an indirect effect on the uprising of rankings. So, it is advisable for brands to maintain a constant connection with users. Brands must develop their official handles or pages with content such as blogs, infographics, case studies, business information, and employee photos that will make the business profile more compelling.
Now, with an engaging profile, you will end up generating a better fan base than before, which will result in more shares and likes on your post.
5. Gathering Data from Audience
Social media platforms act as a powerful tool to drive out information from a user, i.e., user data. Social media can help in doing good audience research and give an analysis of the most used keywords. And using keywords with good search volumes relative to the brand’s products help in targeting the product or services to the audience more appropriately.
For instance, when a brand posts a certain content on social media sites like Facebook or Twitter, they will provide you with the reach and insight of the post. Having a detailed insight into a brand’s arsenal helps the brand to target its post or advertisements correctly.
When you have data of your audiences and their behaviour, you can use it to promote the business in the right direction. Suppose you know that your audience age group is 24-35 or 45-65, you can build the content and ads as per their age group taste.
6. Keeping Followers Satisfied
Strong customer service can shape eloquent relationships between a business and its prospect. To develop a spontaneous network between a brand and its customer, social media is beneficial because, through it, brands can instantly reply to customers’ feedback and keep a smooth communication with them.
All of this was not possible a few years ago, but thanks to social media, brands can now directly know what their consumers want. So, having a proper customer service department is most needed for brands. However, some brands take the help of social media managers for keeping up with the customers’ expectations, and some brands take help from both.
7. Build Customer Loyalty
Every brand wants to have a loyal customer base, backing the brand for years. For that, social media websites have emerged to be a potentially cost-effective solution. Here, with the help of social media handles, customers can follow and interact well with brands.
And, if a brand is successful in creating a loyal customer base, possibilities are that the customer will refer the brand to others, and it will help in increasing the traffic of the website. Some brands adapt to various kinds of strategies like providing promo codes or special discounts to followers.
Doing such things fascinates customers and directs them in making an effective conversion. Some brands even give away merchandise through social media platforms.
8. Direct Referral Traffic
Apart from search engines, websites also gain traffic from social media networks. Social media as well can carry heavy traffic into a website, but the content creator must be well aware of the interval and types of content to be posted.
Brands often include a link to their blog posts or the official site in their social media posts. To make things look neater, some brands even shorten their website’s link. Publicising your content through another post helps the readers to get a fair bit of idea about the brand and its services before proceeding.
9. It is Partly Free
Now that you know most of the benefits, let us enlighten you with some more things, like creating an account on social media platforms is completely free; thus, the cost will not add up to your marketing plan. So, brands or small-scale businesses that are short on a budget can easily post and share their content on social media platforms for better outreach.
However, social media are not completely free, as there are premium version profiles that charge a subscription fee. However, with higher payments, business posts tend to get a higher reach. Businesses can also use social media advertising to target a specific kind of audience they focus on.
Most businesses spend a small amount of money and time on advertisements, i.e., to observe the change. Thus, with proper planning on social media marketing, a brand can increase its conversion rate and also get a better return on investment by spending a small amount.
10. Establish Your Brand as a Topical Authority
Brand authority can be gained through social media in two ways. First, you can create and post exclusive content on a certain topic so that it makes people see you as the most omnipotent brand to seek information. If you can gain authority on a certain topic, you will acquire great traffic in return. But make sure to post frequently on social media.
Now, the second way is, with people seeing you posting content on relevant topics frequently and interacting with the audience more often, they will automatically end up developing more trust towards your brand.
And this results in a kind of free advertisement for your brand, where users can share your content or website. Most businesses strain on frequently interacting with users, increasing the good perception about the brand. And a business gains an authoritative position only when people get to know that the brand cares about customer satisfaction.
11. Retarget Your Audience
Retargeting can be a great tool if implemented strategically, or else it can irritate consumers. Consider a brand’s advertisement, which is spread across all social media platforms but only 2% of customers of the total viewership of the said advertisement make a purchase.
However, through retargeting, brands keep a list of people who have visited their website and place cookies into their browser. So, the next time they open their social media handles, they will come across the advertisements of your brand, which they avoided, missed, or did not take any action. Thus, retargeting is used to get better conversions or purchases.
12. Help Your Cause to Go Viral
We all know how rapidly photos and videos get viral on social media platforms. As soon as people see a video, they instantly share it within seconds. This pattern of people usage can be taken advantage of in making your advertisements go viral.
For example, a brand whose advertisement has gone viral will drive the audience to move towards the brand’s official social media page and then to their official website. Viral advertisements are mostly those, which spread positive energy and vibes.
The most appealing part of the viral advertisement is that it is attention-grabbing and can generate enough traffic and viewership with minimal effort and money. However, brands that intend to force an advertisement to go viral mostly fail, and creative brands excel in that case.
According to reports, 96% of the marketing involves the game of social media marketing. However, 85% of marketers are still skeptical about the tools they are going to use. So, we hope that this article will clear all your doubts about social media marketing. So, start strategizing newer marketing plans to entrap a larger audience.