Since the beginning of the 21st century, digital marketing has played an integral part in helping a brand succeed. That explains why almost everyone in the business is now trying their luck with digital marketing. Even though digital marketing has been rewarding throughout the years, it has been a tedious task for the people who outline the strategies and execute it to perfection.
If you are a marketing professional who wishes to improve the conversion rate for his brand, following the conventional digital marketing ideas may not be enough to help you succeed. Since marketing trends change pretty often with time, it becomes important for a marketer to identify the latest trends and devise a strategy accordingly.
If you are unaware of the latest marketing trends in 2019 or don’t have a proper idea to deal with the resulting changes, this blog will provide you with enough insight into the matter:
The crowd of mobile users has increased exponentially in the last 10 years. And since more than 50 percent of the consumers access internet on their mobiles, it has become really crucial for the marketers to improve the user experience on the mobile version of their websites as well. In 2019, the full-screen mobile navigation is certainly going to play a massive role in improving the conversion rate.
Since most users are now accessing the internet on their smartphones, people are going to judge the brand or its content by the way it is displayed on their mobile screens. If a potential consumer fails to navigate through your website or a blog post, he or she will have a negative opinion about your website. To engage more number of the visitors, it is crucial to improving the mobile navigation.
It goes without saying that advanced animation has a huge impact on the audience when it is used as a part of social media marketing. It is quite evident that the scalable vector graphics (SVG’s) and cascading style sheets (CSS) are going to be quite popular in 2019. Static images have ruled the market for long, but now, they are considered as too simple and boring.
To ensure your website receives more engagement and a lower bounce rate, you may need to restructure your website by introducing advanced animation in the right amount. This will help you keep the visitors engage and will improve the chances of social media sharing as well. You must have seen people using GIFs and SVGs in their blogs and articles to make them more engaging. You need to do the same with your website.
If you have been following the marketing trends of the recent years, you must have noticed that almost every brand in the market is investing in content marketing. In fact, the data published by the Content Marketing Institute reveals that more than 90 percent of the B2B marketers have adopted content marketing in 2017-18.
It is a fact that content marketing is the most effective form of marketing (even more effective than email marketing) as it has the potential to engage more number of consumers than any other marketing practices. And since content marketing envelopes a significant number of things (blogs, articles, website content, video, advertisements, social media posts, etc.), ignoring it will be a huge mistake in today’s date.
For the past 30 years or so, brands have used videos to promote and market their products or/and services. Even in 2019, they haven’t lost their relevance. In fact, with the introduction of smartphones and faster internet connectivity, online video consumption has increased significantly over the past few years. No wonder why Facebook videos are so popular.
Interestingly, vertical videos have started to gain popularity among the internet users. This is again because of the surging number of smartphone users. Since it is more convenient to watch vertical videos on mobile phones, such form of content is gaining more popularity among the users. Be it Facebook, YouTube or even Instagram – vertical videos are engaging viewers everywhere. And as a digital marketer, you may also need to produce such videos for your brand.
Improving image search
Image search is steadily gaining more popularity among the users, and in 2019 it is only going to gain more momentum. Image search allows the user to find the details about a particular image once it is uploaded into the search bar. Popular social media platform, Pinterest has this feature, and several other platforms are also working on their visual search feature.
As mobile commerce expands, the eCommerce businesses will need to improve their visual search feature. Several eCommerce websites have already made that feature available. Google Lens, which used the same technology to locate landmarks, has been out on the market for years. As we are moving towards a smarter world, the significance of image search is going to be more crucial than textual search.
Native shopping experience
Proximity plays a crucial part in engaging the audience, and who knows that better than a digital marketer. Well, as we cross past the halfway mark of 2019, the technology trend of the native shopping experience is becoming more evident in the consumer behavior. It is true that the audience is more interested in things that are closer to them geographically or emotionally, than those which don’t have such native feel to them.
As a marketer, you need to acknowledge what interests your local audience. Perhaps adopting an approach that suits the local audience will be a better option to engage and convert more people down the sales funnel. Social media marketing is a great way to engage the native audience. Some businesses like essay help service are even using social media platforms like Instagram to sell things directly to consumers, instead of guiding them to the website.
As you may realize, we are moving towards the age of automation with the introduction of artificial intelligence and machine learning. However, the data released by Statista reveals that a significant amount of traffic on the internet is from non-human sources. The report states that digital marketing is going to experience a loss of 19 billion US dollars in 2019 due to bots and non-human traffic as they attack the online ads.
So you need to find a way to identify the real customers for your online ads. Several AI-powered platforms like Audience.ai are there to assist you on that note. They use social media platforms to build a customized and relevant audience base for all your online marketing campaigns by predicting the social media behavior of the audience. As a matter of fact, top organizations like Microsoft are using the help of AI to help their clients target real and relevant traffic.
As you can see, the field of digital marketing is going through a major transformation, and as a marketer, you need to comply with all the changing requirements to survive in this overly competitive market. These aforementioned trends have already made a significant influence in the digital marketing scene. And if you aim to improve your conversion rate by engaging more number of audiences, it is time to make some radical changes in your marketing strategy.
Ava Lee is a marketing analyst who is serving at a multi-national company for the past 3 years. She is also associated with academic writing company as an essay writer to help students. She had also written for a few newspapers previously.