Twitter, one of the most engaging social media platforms given its large demographics and highly active user base, out of which one-third is active on a daily basis.
Twitter’s marketing ability is no secret. Twitter is especially popular among small and medium-sized businesses. It has emerged as a great marketing platform which brands are using effectively to promote their business and build healthier customer-brand relationships.
The great news for businesses is that year-over-year, Ad engagements are improving on Twitter, and that is a great opportunity for brands that must be exploited.
Although Twitter does not put the “Tweets per day” statistics out anymore. The last collected figure was over 500 million tweets per day in 2017 that stat has obviously grown since then. With that given volume of tweets, aggregating Twitter feeds seems a daunting yet a very important task if Twitter is a major social media marketing platform in your business strategy.
This article is all about Twitter Aggregation and everything there is to know about it.
Come, let’s plunge into.
What Is Twitter Aggregation?
Twitter is an endless online world where every second it gets flooded with numerous tweets. With 100 million daily active accounts, targeting your potential users seems a bit difficult problem.
Well, Twitter Aggregation is the solution. Twitter aggregation is the act of collating together Twitter feeds and updates via various hashtags, mentions, keywords, etc. into one single feed, either to embed it as a Twitter social hub on any website or to display them as engaging Twitter feeds in any event or conference or others.
Actually, when we say Twitter aggregation, what we really mean is Twitter curation. It is gathering together of relevant information regarding a certain topic from Twitter and putting them at one place where they could be accessed, managed, scheduled, and analyzed. You can moderate these aggregated Twitter content to filter the best content and weed out the irrelevant one.
How Do You Aggregate Twitter Feeds?
So, now, when you have aggregated your Twitter feeds, what do you do with them?
Well, you aggregated these Twitter feeds for marketing purpose in the first place.
So, that’s what you do.
You market your brand using these Twitter feeds. Actually, this aggregated Twitter information is nothing else but user-generated content on Twitter that your users posted on Twitter expressing their experiences with your brand products and services.
So, you use these aggregated Twitter feeds to display social proof for your brand to your current users and aspiring ones and build social trust and credibility factor for your brand and business.
Now, where do you display these feeds?
You can either display it on digital screens or as digital signage through social walls or embed them on your website directly as embedded Twitter feeds.
A Twitter aggregator tool helps you a long way in aggregating Twitter feeds for embedding on your websites or displaying them on a digital screen for events or digital signage.
It discovers and fetches Twitter feeds via hashtags, mentions, keywords, etc. and aggregates them together where you can moderate, curate, and customize them before displaying them on a website or a digital screen in events or for digital signage.
But, Why Should You Aggregate Twitter Feeds In The First Place?
On Twitter, information is everywhere.
As told already, over 500 million tweets are posted online every day. That’s all most 5,787 tweets every second.
Yes, you read that right!
The above-given figures explain the high volume of tweets Twitter handles on a regular basis.
Most businesses, small or medium-sized use Twitter as their major marketing platform. With this huge volume of engagement on Twitter, automated aggregation seems like the only option.
Below are some reasons explaining why you should use content aggregation for the marketing purpose of your brand.
Come, let’s have a look.
1. Display User-Generated Content
When you aggregate Twitter feeds, you basically collect user-generated content(UGC) that users post on Twitter. You discover them via hashtags, keywords or mentions revolving around your brand. That helps you aggregate the relevant user-generated content at one place where you can manage it, schedule it, and analyze it so as to display it in the best possible way to your target audience.
Displaying user experience with your brand, products, and services help you build social trust among your user base and strengthen your brand image.
People trust people, not logos. People trust the recommendations from peers and friends more than they trust the sales and marketing executives of brands. Displaying user-generated content from Twitter helps you build a better brand image and enhance the authenticity factor.
2. Enhance User Engagement
When you display aggregated Twitter feeds on either your official website or in any event, it boosts user engagement and drives user interaction with the brand.
If people find your content to be relevant, interesting, and engaging enough, then they are likely to interact with your aggregated Twitter generated user content and hence help you spread more brand awareness.
3. Time & Cost Effective
Twitter aggregation is not just time effective but also cost-effective. It helps you save your resources that you might invest somewhere else better, therefore optimizing and utilizing the most of it for benefiting your brand and business.
Employing an appropriate Twitter aggregator tool helps you a long way as it manages, filters, customizes and does many other such important treatment to the Twitter feeds that are to be displayed on the website, in events or as digital signage or to be embedded on the website.
3. Curate Creative Content
A good Twitter aggregator tool comes with amazing features like moderation and curation that helps you maintain the quality of your Twitter feeds and present a strong and much better brand image, thereby helping your marketing objectives to realize.
User-generated Twitter feeds displaying their feedback sometimes might not resonate with the theme of your website. So, you can choose what to display and what not to in order to maintain the health of your content.
4. Monitor Twitter Trends
When Twitter feeds are aggregated from various sources via hashtags, mentions, handles, and locations using a Twitter aggregator tool, you can monitor the latest Twitter trends by analyzing all different types of tweets altogether on a single dashboard.
The robust Analytics feature that comes with Twitter aggregation tools allows you to keep a check on your competitor’s performance and strategy, thereby, analyzing your own Twitter marketing strategy.
5. Original & Fresh Content
Twitter aggregation allows you to present your users and audience with fresh, dynamic, and original content either on websites or on digital screens in events or as digital signage.
Displaying real-time Twitter feeds embedded into your website helps you showcase real users sharing their real experiences. This provides you with a factor of authenticity for your brand because everyone understands the fact that real-time content cannot be faked.
Over To You
Above, we just discussed most of the factors and concepts that are there to understand and know about Twitter aggregation.
Still, if you face some difficulties about the same, feel free to ask in the comment section below.