A major part of any business is advertising and marketing. You most likely know all about popular advertising methods such as SEO, commercials, and billboards. But taking unique approaches to promoting yourself can help pique people’s interest.
There are ways you can market your business that many people don’t consider. Some of these are even free, and can be an excellent way to get ahead of your competition. Here are some unique promotional ideas to consider.
Create All Kinds Of Content
The internet and all its various social media channels provide us with many ways to reach out to people. You should have a page for your business on all commonly used social media websites. Having a blog is also useful for creating text content, and this can be shared across email and social media. However, this isn’t the only kind of content that can help.
Many consumers prefer video content to text content. Offering video reviews, tutorials, or other such content related to your business can get you more customers. The best place to do this on YouTube. There are also resources to help you get views, for example, see www.myfollowersherd.com/buy-youtube-views/.
You could also post image content such as product photos and infographics on Instagram and Tumblr. Different types of content appeal to different people, so make use of all formats.
Web advertising has become so prominent that many businesses forget to take their promotion to the streets. Street marketing is great in the sense that you can bring your business to people’s attention without them looking for it.
Traditional street marketing ideas include handing out flyers and renting billboards on public transport. The great thing about street marketing is you can really get creative with it. A lot of companies have painted advertisements on walls, floors or even benches. You can see some cool examples at www.widewalls.ch/10-best-street-art-ads/.
You could also use stickers. Clubs often have a sticker team to post promotional stickers on lamp posts, trees, and anywhere else people might be passing by.
Quick response (QR) codes are a type of barcode people can scan on their phone to direct them to a site or app. This is ideal for marketing, as you can bring people directly to your company website.
QR codes can be displayed practically anywhere. You could put them on leaflets, emails, business cards, and even t-shirts. Relating back to street marketing, you could also have stickers with your QR code for your marketing team to stick up around town.
Sponsorships And Product Placement
Big businesses often pay celebrities to use their products, or sports teams to display their logo on their kits. However, even for small businesses, there are opportunities for sponsorship and product placement.
You could turn to popular bloggers in your field and ask them to feature your product. In many cases, you may simply need to offer your product for free to get a review. Some companies sponsor people with a large Twitter or Instagram following to post about their goods or services. These methods will bring your business to the attention of a wider audience.