First offered in October 2012, Google Universal Analytics is now out of beta. All the reports, features, and tools are now a part of Universal Analytics with re-marketing and audience report, which is as robust as the classic Google analytics. “Universal Analytics is now out of its beta stage and available for everyone”, Google announced.
According to the announcement:
“Universal Analytics is the re-imagining of Google Analytics for today’s multi-screen, multi-device world and all the measurement challenges that come with it… Today we’re happy to finally announce: Universal Analytics is out of beta and everyone can use it with the same robust set of features you’re used to with classic Analytics.”
Also, as per service-level agreement, premium account holders will not see a change in their level of service or product features when they upgrade.
If you are using Google Analytics for your business, log in to your Google Analytics account today and upgrade it.
For more in-depth look and help topics you can log on to Universal Analytics Upgrade Center,